Is it sauce or gravy? We caught up with Elite Media and talked about East Coast dilemmas, among other things. Christopher Crawford, President of Elite Media, honors and reflects on the past 10 years since the agency’s founding.
This indie agency was founded on an idea that the best things can come from unexpected places. Elite Media consists of a team of “best in class mercenaries” and “practitioners” who know how to work together toward a common cause.
Learn more about this agency’s philosophy that has resulted in award-winning work, lasting brand relationships, and impactful projects and contributions in our industry.
Watch the interview
Agency Stats
- Founded: 2013
- Location: New York
Best-known for
Elite Media is best known for their creative and culturally informed approach to work. They believe that their lived experiences are key to creating successful projects and campaigns. As a team, this indie agency pulls different lived experiences ranging from rappers, politicians, and pastors. Their wealth of cultural connectivity and courage to be unconventional are what separates them in advertising.
Why the agency loves being indie
Freedom feels empowering for Elite Media. Being able to call the shots, to choose what to invest time in, and to say no are among the benefits of being independently run. This indie agency loves decision making that empowers people’s lives and empowers their team to work with a childlike sense of freedom and joy.
Why brands should work with this agency
Brands should work with Elite Media to understand what authenticity and challenging norms looks like in the ad landscape. This agency wants to share the desire of disrupting and avoiding the status quo. Elite Media believes that there is no need to conform or hide beneath a label when given the opportunity to engage in culture.
Why talent should put this agency on their list
If you want to be in a space that is prepared to honor and challenge your personal, creative, and professional self, then Elite Media should be on your radar. Chris believes that sometimes you’ve only been limited by the opportunities that were presented to you, thus he challenges everyone to take advantage of and exhaust all possibilities and opportunities. Working for this indie agency builds character and confidence to show up as the best version of yourself.
Marketer shout out
- Byron Allen, CMO
- Tyler Perry, Owner, Tyler Perry Studios
“I think about Byron Allen as a media mogul who literally created a property and then figured out a way and used advertising to engineer the success of that property… And if I’m being greedy, because we’re good for being greedy certain times, I think it’s a Tyler Perry call. In a similar way, the idea that someone believed in what they were making so much that they were able to, they were willing to bet everything of their essence on it, and then pursue that.”
Christopher Crawford
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Contact
Email: info@elitemediawill.com
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