Entrepreneurial spirit, community and clientele are at the heart of Glow Creative—and we had a dynamic chat with Glow president Howie Kleinberg, head of strategy Maggie Walsh, and ECD Ellie Lloyd. Their love for Glow is abundantly clear—and their passion for working within an indie agency is equally powerful.
The combination of cultural and creative imagination has been part of Glow’s framework since its founding in 1999. Some of Glow’s outreach and success can be seen through their work as The Roku Channel’s AOR and expertly promoting socials for the Westminster Kennel Club for the past 10 years.
You don’t become Digiday‘s Content Marketing Agency of the Year twice in a row without having the chops to make an impact for brands and clients.
Dive deeper into this indie agency’s unique approach to their award-winning work. Discover the insights about client relationships, community, and work culture that have propelled them to thrive in a competitive industry.
Watch the interview
Agency Stats
- Founded: 1999
- Location: New York
Best-known for …
… their creative innovation and thinking that helps them tap into cultures, subcultures and fandoms. This agency’s roots have always been about making people feel deeply, and they know how to successfully reach this goal by breaking tech and creative boundaries.
Why the agency loves being indie
Being indie means prioritizing passion and heart. Glow cares about their work, clients, and audience—and their approach to creative ideation. Working within an independent environment helps cultivate care, passion, and heart behind everything they do.
Why brands should work with this agency
This indie takes client success personally—in a good way. Clients’ success stories are part of Glow’s stories too. All people and teams within this agency hold the same care and intention when working together and with clients.
Why talent should put this agency on their list
Line up, entrepreneurs! Part of learning how to stand out within the industry means doing creatively stimulating work that matters not only on individual level, but a cultural level too. Talent has the opportunity to work with several accounts and inspiring clients that are bound to exercise creativity and passion.
Marketer shout out
- Julie Haddon, CMO, NWSL
- Graham Retzik, CMO, A24
- Tyler LaMotte, CMO, Patagonia
“I would say a brand that definitely inspires me frequently is Patagonia… as a consumer I’ve always been intrigued by not just the quality of their clothing but what their place in the world and culture is. They put their money where their mouth is regarding the environment and I just think that’s a real special place.”
Howie Kleinberg
Learn more
- Agency Site
- Glow Creative LinkedIn
- Howie Kleinberg LinkedIn
- Maggie Walsh LinkedIn
- Ellie Lloyd LinkedIn
Contact
- Phone: 212-206-7370
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