The 15% Tax: Why A&G Declared Independence From the Hour
Andrew Graff argues that hourly billing quietly drains agency energy — and that indies, not holding companies, have the leverage to end it
Indie Thinking
Indie Agency News members share their best ideas and thought leadership
The 4As CEO Explains How the Organization is Rebuilding Itself in Public
A year into the job, Justin Thomas-Copeland is turning a century-old trade body into a service platform with agentic tools, a GenJam for creatives and a ‘4As in your pocket’
Klick Health Acquires Oxford PharmaGenesis in Life Sciences Power Move
The deal pushes Klick to 12 offices and over 500 advanced degree holders, deepening oncology, rare disease and market access work
2 Indies, 1 island: Ardmore Backs Bonfire
The Belfast group takes a stake in a Dublin original and opens the door to all-island scale
Compliance is real. Mediocrity is optional.
Inside Rx&O, the new healthcare vertical betting that pharma’s red tape was never the reason the work got boring
StayGold: The Agency That Rebranded With a Song
An agency named Response spent years being mistaken for something it wasn’t — so it changed its name, then wrote a tune to make it stick
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