Where Not to Use AI Is the Real Decision
Wondersauce co-founder John Sampogna says agencies are pouring their best hours into the wrong AI work
Indie Thinking
Indie Agency News members share their best ideas and thought leadership
Don’t Chase the Future. Shape It. – The Rise of Mid-America
Zac Pritchett, TRG’s Chief Development Officer makes the case for mid-market, and middle America as a marketing growth area.
A Practitioner’s Fix for the Broken Healthcare RFP
A former CMO and a longtime agency leader on what’s broken in the healthcare RFP — and the framework taking both sides seriously
Your Case Study Has 15 Seconds. A Cannes Insider and a Grand Prix Strategist Explain What to Do With Them
Two awards veterans break down category selection, case study storytelling and the budget-first approach for awards season.
When Creators Become the Strategy
Fohr CEO James Nord on why ‘unexpected’ replaced authenticity as the bar brands have to clear.
Why The Kindest Thing an Agency Can Do Is Say No
Sydney Tomasello of Fortnight Collective on why strategic honesty is the most valuable — and most avoided — service in the business.
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