2 Indies, 1 island: Ardmore Backs Bonfire
The Belfast group takes a stake in a Dublin original and opens the door to all-island scale
Indie Thinking
Indie Agency News members share their best ideas and thought leadership
Compliance is real. Mediocrity is optional.
Inside Rx&O, the new healthcare vertical betting that pharma’s red tape was never the reason the work got boring
StayGold: The Agency That Rebranded With a Song
An agency named Response spent years being mistaken for something it wasn’t — so it changed its name, then wrote a tune to make it stick
AI Can Make Everything Now. This Makes Sure None of it Goes Off-Brand
BrandStudios.AI, founded by CMO Russell Barnett, scores every AI output against the brand’s own standard and gates it before a human ever approves.
They Say That Indies Can’t Help Brands Scale. That’s a Bunch of Horse Kicks
Conagra calls on Cornett for its in-house media reboot across Slim Jim, Banquet, Marie Callender’s and more iconic brands.
Flamethrowers, Machetes and the End of “It’s Not My Job”
INNOCEAN USA’s Jason Sperling and behavioral coach Jen Ostrich on the limiting beliefs killing agency work — and the visceral, very on-fire way to get them out of the room
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