Rolling coverage of our members and key stories in the independent agency world
An almost daily look at what Indie Agency News members are up to!
Indie Spin: The one with a National Hot Dog Day trophy, a curl crush that broke 4.8 million views, and the arrival of "Indie 2.0."
Indie Spin: The one with a barbell strategy, a fuzzy yellow insurance puppet, and 16,231 comments run through an AI.
Indie Spin: The one with a solar-powered beer cooler, a $35 million hidden-fee bill, and 46 heartbroken fanbases.
Indie Spin: The one with a mum's-life warranty, a Gen Z mirror, and a pickleball team renamed "The Fibes."
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Andrew Graff argues that hourly billing quietly drains agency energy — and that indies, not holding companies, have the leverage to end it
13 years, 30 brands, $6.7 billion in acquisitions and a Nordstrom-style pop-up for people the industry overlooks — inside New York's disruption-for-good shop
Indie Spin: The one with a National Hot Dog Day trophy, a curl crush that broke 4.8 million views, and the arrival of "Indie 2.0."
31 IAN members are among Ad Age's 2026 winners — a category-by-category roll call.
13 years, 30 brands, $6.7 billion in acquisitions and a Nordstrom-style pop-up for people the industry overlooks — inside New York's disruption-for-good shop
How an Indianapolis creative shop built a national practice on decades-long relationships, behavioral science and a permanent underdog chip
The Atlanta indie's leadership trio on naming the agency for a no-asshole rule, the data science turn, and why "permanent imposter syndrome" is a feature
For over 30 years, the San Francisco indie has turned negative narratives into a niche — and a competitive edge
Andrew Graff argues that hourly billing quietly drains agency energy — and that indies, not holding companies, have the leverage to end it
A year into the job, Justin Thomas-Copeland is turning a century-old trade body into a service platform with agentic tools, a GenJam for creatives and a ‘4As in your pocket’
The deal pushes Klick to 12 offices and over 500 advanced degree holders, deepening oncology, rare disease and market access work
The Belfast group takes a stake in a Dublin original and opens the door to all-island scale
31 IAN members are among Ad Age's 2026 winners — a category-by-category roll call.
The campaign is a collaboration between KFC and 'Jackass: Best and Last'
How TiNY turned American Century's purpose into a wearable trophy for the sport's biggest celebrity tournament
A Boulder indie, a donated Bob Dylan track and a hunger-free American summer
Andrew Graff argues that hourly billing quietly drains agency energy — and that indies, not holding companies, have the leverage to end it
Zac Pritchett, TRG's Chief Development Officer makes the case for mid-market, and middle America as a marketing growth area.
Fohr CEO James Nord on why 'unexpected' replaced authenticity as the bar brands have to clear.
