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Indie Agency News Leadership Summit: April 15th in Chicago
Rolling coverage of our members and key stories in the independent agency world
An almost daily look at what Indie Agency News members are up to!
Indie Spin: The one with prediction markets, agentic AI creative directors, and the death of free spec work
Indie Spin: The one with agentic creative teams, AI-only social networks, and what happens when Bridgerton meets Facebook Marketplace.
Indie Spin: The one with protein theology, AI litigation, and the quiet extinction of "sale" stickers.
Indie Spin: The one with creative ambition meeting smart platforms, cultural participation that actually works, and some genuinely impressive data points from the trenches
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Two sonic branding veterans break down why agencies need to stop borrowing other people's equity
Yuriy Mikhalevskiy tells the full story — he pitched the concept a year before the Super Bowl and got ghosted — for the first time
Aisha Hakim was a permalancer making dealership banners at INNOCEAN. Her concept beat every senior team in the building and became Hyundai's 2014 big game spot.
Roberto Lastra on the Wieden+Kennedy culture that turned a simple tax brief into a 10-spot universe—and a Super Bowl moment nobody forgot
From Syracuse to the national stage, this 100% employee-owned B2B powerhouse is redefining what it means to create meaningful brand connections
TUX Creative House was founded by a L'Oréal exec and a fashion photographer who had no idea how agencies worked—which turned out to be the point
DRTV powerhouse Rain the Growth Agency turned into the DTC growth engine behind Peloton, Chewy, SimpliSafe and Dr. Squatch—all while staying fiercely independent in Portland
Three ex-TMA pros launched a consultancy that works exclusively for brands—and announced themselves with a Super Bowl Grand Prix
Three consultants on why indie agencies keep filling the pipeline and starving the revenue
The San Diego agency found that aligned teams beat brilliant concepts—and built a framework to prove it
Mark Philip's Gatorade Snapchat moment got more views than kickoff—now he's helping build the agency's next chapter
15 agency founders sat exactly where you're sitting right now—burnt out, pushed aside, watching their jobs disappear into holding company spreadsheets. Here's what they learned in year one
Two sonic branding veterans break down why agencies need to stop borrowing other people's equity
Yuriy Mikhalevskiy tells the full story — he pitched the concept a year before the Super Bowl and got ghosted — for the first time
Aisha Hakim was a permalancer making dealership banners at INNOCEAN. Her concept beat every senior team in the building and became Hyundai's 2014 big game spot.
Roberto Lastra on the Wieden+Kennedy culture that turned a simple tax brief into a 10-spot universe—and a Super Bowl moment nobody forgot
Sure, anyone can do it. But should you?
Why brands that lead with product value win when the economy tightens
The growing sense of belief, clarity, and earned confidence matters