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Indie Spin: The one with the quarterback's wife, the toilet ad space, and the 84% jump.
Indie Spin: The one with a 33% disagreement, a four-day comeback ad, and an agency backing a fat bear.
Indie Spin: The one with 4.5 million donated miles, a pickle-green KFC, and IKEA furniture that talks in Skyrim.
Indie Spin: The one with a 22x traffic spike, a pickle-green KFC, and a bourbon named after a parking lot.
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Indie Spin: The one with the quarterback's wife, the toilet ad space, and the 84% jump.
Serviceplan's new global campaign skips the luxury clichés and zooms in on what guests can see, taste and feel onboard
King's Hawaiian and Erich & Kallman recruited Eli Manning for a petition to make sliding an official football statistic.
Upward relaunches as the home of modern courtship, with a new identity and a "Wanted for Life" campaign built for singles who say marriage out loud
Otis D. Gibson named his Chicago agency after a woman he'd never met — and built a shop that Coca-Cola, Quaker and Diageo call when the problem is big and the clock is short
Julie Oxberry and Michelle Du-Prât have spent more than two decades building brand experience from a Hoxton Square studio, and they've got a word for what they are that isn't on anyone else's website
A Brooklyn shop named after a Grateful Dead deep cut builds its agency around AI — and keeps the ideas stubbornly human
Five years in, the Portland media shop is out of adolescence and still asking brands the uncomfortable question: what did that ROAS do for the business?
Carolyn Walker and Irma Sandoval break down what each side kept doing, from the first webcam brief to a portfolio closing in on $5 billion
The BrandAPI is a concept, not a thing you build.
AI-generated search answers have ended the paid placement journey before the first impression and killed publisher revenue. It's time to be more strategic. By Jeremy Cobb, VP of Digital Platforms at H/L
The new algorithm is a foreclosure on the imitation-first model.
Serviceplan's new global campaign skips the luxury clichés and zooms in on what guests can see, taste and feel onboard
King's Hawaiian and Erich & Kallman recruited Eli Manning for a petition to make sliding an official football statistic.
Upward relaunches as the home of modern courtship, with a new identity and a "Wanted for Life" campaign built for singles who say marriage out loud
40 years after the first store opened, a black Hard Button arrives to make the red one mean something again, with work from Bandits & Friends
The BrandAPI is a concept, not a thing you build.
AI-generated search answers have ended the paid placement journey before the first impression and killed publisher revenue. It's time to be more strategic. By Jeremy Cobb, VP of Digital Platforms at H/L
The new algorithm is a foreclosure on the imitation-first model.
Andrew Graff argues that hourly billing quietly drains agency energy — and that indies, not holding companies, have the leverage to end it