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A Brooklyn shop named after a Grateful Dead deep cut builds its agency around AI — and keeps the ideas stubbornly human
A new brand platform turns the company that invented a beverage category into the one shaping what comes next
Carolyn Walker and Irma Sandoval break down what each side kept doing, from the first webcam brief to a portfolio closing in on $5 billion
Five years in, the Portland media shop is out of adolescence and still asking brands the uncomfortable question: what did that ROAS do for the business?
A Brooklyn shop named after a Grateful Dead deep cut builds its agency around AI — and keeps the ideas stubbornly human
Five years in, the Portland media shop is out of adolescence and still asking brands the uncomfortable question: what did that ROAS do for the business?
Inside VIA, the 33-year-old employee-owned shop in an 1888 Portland library that maps the consequence first and engineers its way there.
Rob Baiocco and Maureen Maldari left Grey to build a DUMBO shop where simplicity liberates creativity — and a trademarked process keeps the work sharp
Carolyn Walker and Irma Sandoval break down what each side kept doing, from the first webcam brief to a portfolio closing in on $5 billion
The BrandAPI is a concept, not a thing you build.
AI-generated search answers have ended the paid placement journey before the first impression and killed publisher revenue. It's time to be more strategic. By Jeremy Cobb, VP of Digital Platforms at H/L
The new algorithm is a foreclosure on the imitation-first model.
A new brand platform turns the company that invented a beverage category into the one shaping what comes next
Uncharted's new platform for TopCashback demonstrates the product exactly zero times, and the mirrored creatures carry the entire message
The new campaign from Quirk Creative is less about learning to read than about what reading eventually turns into
Cricket and ARGONAUT handed WWE superstars 60 seconds and one very long text message, then put the results on a live leaderboard
The BrandAPI is a concept, not a thing you build.
AI-generated search answers have ended the paid placement journey before the first impression and killed publisher revenue. It's time to be more strategic. By Jeremy Cobb, VP of Digital Platforms at H/L
The new algorithm is a foreclosure on the imitation-first model.
Andrew Graff argues that hourly billing quietly drains agency energy — and that indies, not holding companies, have the leverage to end it