Rolling coverage of our members and key stories in the independent agency world.
An almost daily look at what Indie Agency News members are up to!
Indie Spin: The one with 4.5 million donated miles, a pickle-green KFC, and IKEA furniture that talks in Skyrim.
Indie Spin: The one with a 22x traffic spike, a pickle-green KFC, and a bourbon named after a parking lot.
Indie Spin: The one with Yung Gravy, a pickleball hype tunnel, and 82% of physicians saying they're overworked.
Indie Spin: The one with fourteen Adweek entries, a pizza built for one, and a brand memorability score.
Join the
Indie Mission
Welcome home.
Join indies from around the world getting the visibility, community, and celebration that independence deserves.
40 years after the first store opened, a black Hard Button arrives to make the red one mean something again, with work from Bandits & Friends
How Highdive turned two years of Danny DeVito carrying overstuffed sandwiches into an NFL quarterback origin story
Zambezi won the business in a competitive pitch, then turned a masterbrand idea into Thursday Night Football in 90 days
Indie Spin: The one with 4.5 million donated miles, a pickle-green KFC, and IKEA furniture that talks in Skyrim.
Julie Oxberry and Michelle Du-Prât have spent more than two decades building brand experience from a Hoxton Square studio, and they've got a word for what they are that isn't on anyone else's website
A Brooklyn shop named after a Grateful Dead deep cut builds its agency around AI — and keeps the ideas stubbornly human
Five years in, the Portland media shop is out of adolescence and still asking brands the uncomfortable question: what did that ROAS do for the business?
Inside VIA, the 33-year-old employee-owned shop in an 1888 Portland library that maps the consequence first and engineers its way there.
Carolyn Walker and Irma Sandoval break down what each side kept doing, from the first webcam brief to a portfolio closing in on $5 billion
The BrandAPI is a concept, not a thing you build.
AI-generated search answers have ended the paid placement journey before the first impression and killed publisher revenue. It's time to be more strategic. By Jeremy Cobb, VP of Digital Platforms at H/L
The new algorithm is a foreclosure on the imitation-first model.
40 years after the first store opened, a black Hard Button arrives to make the red one mean something again, with work from Bandits & Friends
How Highdive turned two years of Danny DeVito carrying overstuffed sandwiches into an NFL quarterback origin story
Zambezi won the business in a competitive pitch, then turned a masterbrand idea into Thursday Night Football in 90 days
INNOCEAN USA asked five childhood cancer survivors what kind of warrior they are, then built a national campaign out of their answers
The BrandAPI is a concept, not a thing you build.
AI-generated search answers have ended the paid placement journey before the first impression and killed publisher revenue. It's time to be more strategic. By Jeremy Cobb, VP of Digital Platforms at H/L
The new algorithm is a foreclosure on the imitation-first model.
Andrew Graff argues that hourly billing quietly drains agency energy — and that indies, not holding companies, have the leverage to end it