The independent agency world — news, work, people and thinking.
What’s Happening
A mixed bag of news, work, and ideas—because that’s how creative life actually arrives.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co’s Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
Read it: That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Scam Alert: A Fake Media Brief Is Making the Rounds
An independent agency caught an imposter posing as a GoPro marketing manager, with a lookalike website and 1 file that gave it away.
What we noticed: Scam Alert: A Fake Media Brief Is Making the Rounds That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co’s Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
Argue with us: That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
A Bengals Fan in Iceland Set Off an Agency Swap
Curiosity sent a design director to Reykjavik, Brandenburg sent a founder to Cincinnati and the swap may become an employee benefit
Argue with us: A Bengals Fan in Iceland Set Off an Agency SwapAdvertising’s Most Expensive Problem Happens Well Before We Make Anything
We’ve built a creative process that separates the thinking from the making. And it’s costing us.
Watch + dissect: Advertising’s Most Expensive Problem Happens Well Before We Make Anything
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Meet an Indie Agency
See all agencies → Minnesota’s oldest independent agency took the partners’ names off the door and rebuilt itself around a pack of scrappy thinkers
The Denver design-led shop trades billable hours for flat fees, 5 p.m. exits and as many rounds as the work…
Scott Carlson and Liev Schreiber built a 14-year-old bi-coastal shop on a simple premise: respect the ask, then make it…
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Indie Thinking
See all thinking → An independent agency caught an imposter posing as a GoPro marketing manager, with a lookalike website and 1 file that…
The long-running event finds strategy growing in importance as AI changes the game
Mike Matheny knows where his strengths stop. Obele Brown-West read all 300 pages to learn where Folklore’s begin
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