Rolling coverage of our members and key stories in the independent agency world
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Indie Spin: The one with the runner's butter vest, the s'mores civil war, and 13.5 million views in 48 hours.
Indie Spin: The one with permanent collections, Cannes cheat sheets, and a very pink dumpster.
Indie Spin: The one with the ice vinyl, the Lizzo jingle, and 23 awards in China.
Indie Spin: The one with a Grand Effie, a trip to Ibiza, and Google's first dip below 50%.
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Indie Spin: The one with the runner's butter vest, the s'mores civil war, and 13.5 million views in 48 hours.
An agency named Response spent years being mistaken for something it wasn't — so it changed its name, then wrote a tune to make it stick
BrandStudios.AI, founded by CMO Russell Barnett, scores every AI output against the brand's own standard and gates it before a human ever approves.
Indie Spin: The one with permanent collections, Cannes cheat sheets, and a very pink dumpster.
The Atlanta indie's leadership trio on naming the agency for a no-asshole rule, the data science turn, and why "permanent imposter syndrome" is a feature
For over 30 years, the San Francisco indie has turned negative narratives into a niche — and a competitive edge
5 years in, the Chicago indie operates like a local butcher shop — small team, senior cuts, no frills and a smart/dumb philosophy designed to keep brand work out of the 86% that gets ignored
Three years in, Mitch Bennett's Chapel Hill shop produces in-house, lands briefs in two meetings, and treats client marketing teams as partners — not problems
An agency named Response spent years being mistaken for something it wasn't — so it changed its name, then wrote a tune to make it stick
BrandStudios.AI, founded by CMO Russell Barnett, scores every AI output against the brand's own standard and gates it before a human ever approves.
Conagra calls on Cornett for its in-house media reboot across Slim Jim, Banquet, Marie Callender's and more iconic brands.
INNOCEAN USA's Jason Sperling and behavioral coach Jen Ostrich on the limiting beliefs killing agency work — and the visceral, very on-fire way to get them out of the room
The Pittsburgh indie shop turned Midas' 70th anniversary into an 80s montage starring William Zabka — and yes, they had to license the entire Karate Kid IP to do it
FUSE Create renamed 70-year-old American Student Assistance to Brightbound — then stuck the landing while the rest of rebrand-Twitter was on fire
Denver's Good Conduct swaps software for hand-crafted latex in Go Raw's first national campaign after 22 years
Inside Flower Shop — the agency's new quarterly capsule store, kicked off with Chuck Anderson of NoPattern Studio.
Zac Pritchett, TRG's Chief Development Officer makes the case for mid-market, and middle America as a marketing growth area.
Fohr CEO James Nord on why 'unexpected' replaced authenticity as the bar brands have to clear.
Sure, anyone can do it. But should you?