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A mixed bag of news, work, and ideas—because that’s how creative life actually arrives.
Luxury Sells a Feeling. This Fragrance Sells a Lifeline
Doctors Without Borders and Mediaplus Germany turned the perfume sample into a surprising case for basic medical care in crisis regions.
Read it: Luxury Sells a Feeling. This Fragrance Sells a Lifeline
Brand Trackers Show the Drop-Off. This Score Explains It
Angus McCoubrey’s Unstoppable Quotient reads empathy, enrichment and edge to say which funnel stage is leaking and what to fix.
What we noticed: Brand Trackers Show the Drop-Off. This Score Explains It Luxury Sells a Feeling. This Fragrance Sells a Lifeline
Doctors Without Borders and Mediaplus Germany turned the perfume sample into a surprising case for basic medical care in crisis regions.
Argue with us: Luxury Sells a Feeling. This Fragrance Sells a Lifeline
How Checkers & Rally’s Made a Wild ’80s Idea the Safe Bet
The brand asked for blue-sky thinking and a 40th birthday. The answer was Yung Gravy, a Kenny Loggins flip and a lesson in selling the big swing
Argue with us: How Checkers & Rally’s Made a Wild ’80s Idea the Safe BetWhy So Many Agencies Hit a Cash Wall in March (and What to Do About it)
Q4 billings feel like a cushion. Slow payments and upfront costs drain it by Q1 — here’s how to forecast cash before it runs out.
Watch + dissect: Why So Many Agencies Hit a Cash Wall in March (and What to Do About it) Live
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Meet an Indie Agency
See all agencies → Partners + Napier is now Napier. Courtney Cotrupe and Rob Kottkamp on grit, wit, waking sleeping giants and working a…
Minnesota’s oldest independent agency took the partners’ names off the door and rebuilt itself around a pack of scrappy thinkers
The Denver design-led shop trades billable hours for flat fees, 5 p.m. exits and as many rounds as the work…
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Indie Thinking
See all thinking → Angus McCoubrey’s Unstoppable Quotient reads empathy, enrichment and edge to say which funnel stage is leaking and what to fix.
New research from Pathlabs and Ad Age finds 97% of independent agencies meet client expectations — and 52% feel it…
Sinan Dagli joined BSSP as a junior designer in 2009. Now its CCO, he talks about the rule that kept…
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