Rolling coverage of our members and key stories in the independent agency world.
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Indie Spin: The one with a fish who finally got the mic, 589 million hours of Canadian TV, and an agency that put zero jobs on the AI chopping block.
Indie Spin: The one with a fleet of Leading Women, a Times Square hot dog hijack, and 93% of physicians who apparently don't mind ads.
Indie Spin: The one with a 1,392-foot cheese pull, a cannabis light beer named Herbert, and a whole industry finally saying "last-click attribution is a myth" out loud.
Indie Spin: The one with a $56 billion betting market, a MoonPie rescue mission, and Cornett's ice cream truck.
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Simon Lewis built a four-person, fully remote Vancouver shop to put the marketing back into digital marketing — and found that flexibility beats bells and whistles
AI-generated search answers have ended the paid placement journey before the first impression and killed publisher revenue. It's time to be more strategic. By Jeremy Cobb, VP of Digital Platforms at H/L
How a five-person St. Louis creative shop turned "grown-ass adults" into a business model — and why it's still an underdog on purpose
Indie Spin: The one with a fish who finally got the mic, 589 million hours of Canadian TV, and an agency that put zero jobs on the AI chopping block.
Simon Lewis built a four-person, fully remote Vancouver shop to put the marketing back into digital marketing — and found that flexibility beats bells and whistles
How a five-person St. Louis creative shop turned "grown-ass adults" into a business model — and why it's still an underdog on purpose
How Todd Juneau turned radical candor, senior-led teams and a clean analytics loop into a home for brands stuck between scrappy and enterprise.
13 years, 30 brands, $6.7 billion in acquisitions and a Nordstrom-style pop-up for people the industry overlooks — inside New York's disruption-for-good shop
AI-generated search answers have ended the paid placement journey before the first impression and killed publisher revenue. It's time to be more strategic. By Jeremy Cobb, VP of Digital Platforms at H/L
The new algorithm is a foreclosure on the imitation-first model.
After six years he is taking his time on what comes next — and making the case for feeling, nuance and a braver industry
Andrew Graff argues that hourly billing quietly drains agency energy — and that indies, not holding companies, have the leverage to end it
'LEGOLAND Needs You' turns the new Galacticoaster into a cosmic rescue mission where kids build the ship, ride the ride and save the parks
31 IAN members are among Ad Age's 2026 winners — a category-by-category roll call.
The campaign is a collaboration between KFC and 'Jackass: Best and Last'
How TiNY turned American Century's purpose into a wearable trophy for the sport's biggest celebrity tournament
AI-generated search answers have ended the paid placement journey before the first impression and killed publisher revenue. It's time to be more strategic. By Jeremy Cobb, VP of Digital Platforms at H/L
The new algorithm is a foreclosure on the imitation-first model.
Andrew Graff argues that hourly billing quietly drains agency energy — and that indies, not holding companies, have the leverage to end it
Zac Pritchett, TRG's Chief Development Officer makes the case for mid-market, and middle America as a marketing growth area.