Rolling coverage of our members and key stories in the independent agency world.
An almost daily look at what Indie Agency News members are up to!
Indie Spin: The one with boy-banded chicken tenders, a parchment paper gown, and a fast-food mascot people chose to talk to.
Indie Spin: The one with the quarterback's wife, the toilet ad space, and the 84% jump.
Indie Spin: The one with a 33% disagreement, a four-day comeback ad, and an agency backing a fat bear.
Indie Spin: The one with 4.5 million donated miles, a pickle-green KFC, and IKEA furniture that talks in Skyrim.
Join the
Indie Mission
Welcome home.
Join indies from around the world getting the visibility, community, and celebration that independence deserves.
Indie Spin: The one with boy-banded chicken tenders, a parchment paper gown, and a fast-food mascot people chose to talk to.
Output-based pay is winning out, but agencies are waiting roughly 75 days to get paid, and the WFA says smaller independents are carrying the most risk
Party Land and Truly Hard Seltzer built a sportswear line for everyone at the game who has no idea what's happening
Indie Spin: The one with the quarterback's wife, the toilet ad space, and the 84% jump.
Otis D. Gibson named his Chicago agency after a woman he'd never met — and built a shop that Coca-Cola, Quaker and Diageo call when the problem is big and the clock is short
Julie Oxberry and Michelle Du-Prât have spent more than two decades building brand experience from a Hoxton Square studio, and they've got a word for what they are that isn't on anyone else's website
A Brooklyn shop named after a Grateful Dead deep cut builds its agency around AI — and keeps the ideas stubbornly human
Five years in, the Portland media shop is out of adolescence and still asking brands the uncomfortable question: what did that ROAS do for the business?
Output-based pay is winning out, but agencies are waiting roughly 75 days to get paid, and the WFA says smaller independents are carrying the most risk
Carolyn Walker and Irma Sandoval break down what each side kept doing, from the first webcam brief to a portfolio closing in on $5 billion
The BrandAPI is a concept, not a thing you build.
AI-generated search answers have ended the paid placement journey before the first impression and killed publisher revenue. It's time to be more strategic. By Jeremy Cobb, VP of Digital Platforms at H/L
Party Land and Truly Hard Seltzer built a sportswear line for everyone at the game who has no idea what's happening
Serviceplan's new global campaign skips the luxury clichés and zooms in on what guests can see, taste and feel onboard
King's Hawaiian and Erich & Kallman recruited Eli Manning for a petition to make sliding an official football statistic.
Upward relaunches as the home of modern courtship, with a new identity and a "Wanted for Life" campaign built for singles who say marriage out loud
The BrandAPI is a concept, not a thing you build.
AI-generated search answers have ended the paid placement journey before the first impression and killed publisher revenue. It's time to be more strategic. By Jeremy Cobb, VP of Digital Platforms at H/L
The new algorithm is a foreclosure on the imitation-first model.
Andrew Graff argues that hourly billing quietly drains agency energy — and that indies, not holding companies, have the leverage to end it