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Rolling coverage of our members and key stories in the independent agency world
An almost daily look at what Indie Agency News members are up to!
Indie Spin: The one with prediction markets, agentic AI creative directors, and the death of free spec work
Indie Spin: The one with agentic creative teams, AI-only social networks, and what happens when Bridgerton meets Facebook Marketplace.
Indie Spin: The one with protein theology, AI litigation, and the quiet extinction of "sale" stickers.
Indie Spin: The one with creative ambition meeting smart platforms, cultural participation that actually works, and some genuinely impressive data points from the trenches
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The agency moved from Portland, Oregon to New York to be a catalyst for change, then get out of the way.
Their CCO explains the difference between using AI to cut corners and using it to do impossible work
The shop has a singular focus in the agency world: to build custom sites and apps for agencies.
From a memorable name to concept-first creative, this indie operates with a collective model.
The agency moved from Portland, Oregon to New York to be a catalyst for change, then get out of the way.
The shop has a singular focus in the agency world: to build custom sites and apps for agencies.
From a memorable name to concept-first creative, this indie operates with a collective model.
From Syracuse to the national stage, this 100% employee-owned B2B powerhouse is redefining what it means to create meaningful brand connections
Three consultants on why indie agencies keep filling the pipeline and starving the revenue
The San Diego agency found that aligned teams beat brilliant concepts—and built a framework to prove it
Mark Philip's Gatorade Snapchat moment got more views than kickoff—now he's helping build the agency's next chapter
15 agency founders sat exactly where you're sitting right now—burnt out, pushed aside, watching their jobs disappear into holding company spreadsheets. Here's what they learned in year one
Their CCO explains the difference between using AI to cut corners and using it to do impossible work
Two sonic branding veterans break down why agencies need to stop borrowing other people's equity
Yuriy Mikhalevskiy tells the full story — he pitched the concept a year before the Super Bowl and got ghosted — for the first time
Aisha Hakim was a permalancer making dealership banners at INNOCEAN. Her concept beat every senior team in the building and became Hyundai's 2014 big game spot.
Sure, anyone can do it. But should you?
Why brands that lead with product value win when the economy tightens
The growing sense of belief, clarity, and earned confidence matters