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Indie Thinking
From brands like Mike’s Hard Lemonade, Popchips, Gardein, and My/Mochi, understanding trust and clarity
The latest episode, hosted by Christian Gani
Matchstick Legal partner Jen Becker breaks it down
Indie Op-Ed
Wellness brands aren’t just selling products—they’re selling better versions of ourselves.
The pressure to sell, sell, sell, squashes good work