The independent agency world — news, work, people and thinking.
What’s Happening
A mixed bag of news, work, and ideas—because that’s how creative life actually arrives.
Filterbuy’s Air Filter Ad Starts Normal. Then It Gets Gloriously Unhinged
PDA’s national push for the brand opens as a tidy home-care ad. By the end there’s a moose in the doorway and some amorous bunnies in the bedroom
Read it: Filterbuy’s Air Filter Ad Starts Normal. Then It Gets Gloriously Unhinged
AD&Co Has Been Quiet for 10 Years. Time to Bark.
Amy Demas’ Culver City studio has spent a decade guiding fashion, beauty and retail brands through reinvention — without the smoke, mirrors or a single pitch-season brag
What we noticed: AD&Co Has Been Quiet for 10 Years. Time to Bark. Filterbuy’s Air Filter Ad Starts Normal. Then It Gets Gloriously Unhinged
PDA’s national push for the brand opens as a tidy home-care ad. By the end there’s a moose in the doorway and some amorous bunnies in the bedroom
Argue with us: Filterbuy’s Air Filter Ad Starts Normal. Then It Gets Gloriously Unhinged
70% of Perimenopause Brands Are Run by Men
Ritual and Giant Spoon turn that stat into a four-part harmony — then let Jackie Tohn shut it down.
Argue with us: 70% of Perimenopause Brands Are Run by MenAdvertising’s Most Expensive Problem Happens Well Before We Make Anything
We’ve built a creative process that separates the thinking from the making. And it’s costing us.
Watch + dissect: Advertising’s Most Expensive Problem Happens Well Before We Make Anything
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See all agencies → Amy Demas’ Culver City studio has spent a decade guiding fashion, beauty and retail brands through reinvention — without the…
Otis D. Gibson named his Chicago agency after a woman he’d never met — and built a shop that Coca-Cola,…
Julie Oxberry and Michelle Du-Prât have spent more than two decades building brand experience from a Hoxton Square studio, and…
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Mike Matheny knows where his strengths stop. Obele Brown-West read all 300 pages to learn where Folklore’s begin
Jeffrey Buntin Jr. and Jeff Browe on the values checks, money questions and 10 integration meetings that came before the…
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