Rolling coverage of our members and key stories in the independent agency world
An almost daily look at what Indie Agency News members are up to!
Indie Spin: The one with an infiltrated algorithm, a Cannes countdown, and the 95% of buyers who aren't listening.
INNOCEAN USA's Jason Sperling and behavioral coach Jen Ostrich on the limiting beliefs killing agency work — and the visceral, very on-fire way to get them out of the room
Indie Spin: The one with humor pencils, human taxidermy, and Tim and Eric in a basement.
Indie Spin: The one with Rethink's 29 Pencils, Willem Dafoe picking whisky on feeling alone, and Indie at Large launching with a stacked roster.
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Conagra calls on Cornett for its in-house media reboot across Slim Jim, Banquet, Marie Callender's and more iconic brands.
Indie Spin: The one with an infiltrated algorithm, a Cannes countdown, and the 95% of buyers who aren't listening.
The Atlanta indie's leadership trio on naming the agency for a no-asshole rule, the data science turn, and why "permanent imposter syndrome" is a feature
INNOCEAN USA's Jason Sperling and behavioral coach Jen Ostrich on the limiting beliefs killing agency work — and the visceral, very on-fire way to get them out of the room
The Atlanta indie's leadership trio on naming the agency for a no-asshole rule, the data science turn, and why "permanent imposter syndrome" is a feature
For over 30 years, the San Francisco indie has turned negative narratives into a niche — and a competitive edge
5 years in, the Chicago indie operates like a local butcher shop — small team, senior cuts, no frills and a smart/dumb philosophy designed to keep brand work out of the 86% that gets ignored
Three years in, Mitch Bennett's Chapel Hill shop produces in-house, lands briefs in two meetings, and treats client marketing teams as partners — not problems
Conagra calls on Cornett for its in-house media reboot across Slim Jim, Banquet, Marie Callender's and more iconic brands.
Left Off Madison's Rob Douglas and Boris Litvinov bought their client's product and found out why the average basket had been sitting at one item for months.
Wondersauce co-founder John Sampogna says agencies are pouring their best hours into the wrong AI work
Zac Pritchett, TRG's Chief Development Officer makes the case for mid-market, and middle America as a marketing growth area.
The Pittsburgh indie shop turned Midas' 70th anniversary into an 80s montage starring William Zabka — and yes, they had to license the entire Karate Kid IP to do it
FUSE Create renamed 70-year-old American Student Assistance to Brightbound — then stuck the landing while the rest of rebrand-Twitter was on fire
Denver's Good Conduct swaps software for hand-crafted latex in Go Raw's first national campaign after 22 years
Inside Flower Shop — the agency's new quarterly capsule store, kicked off with Chuck Anderson of NoPattern Studio.
Zac Pritchett, TRG's Chief Development Officer makes the case for mid-market, and middle America as a marketing growth area.
Fohr CEO James Nord on why 'unexpected' replaced authenticity as the bar brands have to clear.
Sure, anyone can do it. But should you?