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Cannes Lions Indie Tracker

All the Indie Agency News member news—and other independent agency stories at Cannes Lions 2025

Cannes Lions independent agency coverage

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Cannes Lions Day 3: Indies Win Big Across Media, Direct, PR & Creator Categories

65 Lions prove indies are built different
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Indies at the Beach: Discussing Indie Media, Creative and AI Issues

Two panels of indie reps took to the stage at LBB Beach to talk about issues facing the indie agency world on Tuesday afternoon at…

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Cannes Lions Day 2: INNOCEAN’s Grand Prix Leads 43 Indie Wins

Car-camera thriller earns South Korea's first Entertainment Lion as indies claim craft honors
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Cannes Lions Day 1: Serviceplan’s Grand Prix Leads Indie Triumph

IAN members capture Print & Publishing's top honor as indies claim 24 Lions
Peep our Cannes Lions coverage

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Indie Agency News Action Tracker

Rolling coverage of our members and key stories in the indie world

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Cannes Lions Day 3: Indies Win Big Across Media, Direct, PR & Creator Categories

65 Lions prove indies are built different
- Home - Screenshot 2025 06 18 at 10.16.42 AM

Indies at the Beach: Discussing Indie Media, Creative and AI Issues

Two panels of indie reps took to the stage at LBB Beach to talk about issues facing the indie agency world on Tuesday afternoon at…

- Home - Screenshot 2025 06 18 at 8.14.12 AM scaled

Cannes Lions Day 2: INNOCEAN’s Grand Prix Leads 43 Indie Wins

Car-camera thriller earns South Korea's first Entertainment Lion as indies claim craft honors
- Home - Screenshot 2025 06 17 at 8.27.04 AM

Cannes Lions Day 1: Serviceplan’s Grand Prix Leads Indie Triumph

IAN members capture Print & Publishing's top honor as indies claim 24 Lions

Indie Spin

An almost daily look at what Indie Agency News members are up to!

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Giant Spoon Drops 100 Million Players Into Google’s Loyalty Program

Indie Spin: The one with gaming platform takeovers, algorithmic rebellion, and 75-year research legacies
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Independent Agencies Show What Happens When Pride Meets Purpose

Indie Spin: The one with legislative chamber activism, Cannes-worthy campaigns, and agencies making equality their everyday business
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Architecture Boat Tours and Other Contemporary Agency Flexes

Indie Spin: The one with rooftop revelations, existential brand crises and gourmet golf course dining
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Mischief’s 5-Year Body Reconstruction and Other Pre-Cannes Preparations

Indie Spin: The one with hot tub resurrections, AI writers getting pink slips, and Dick jokes making Lions
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Meet an Indie Agency / Meet an Indie Freelancer

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40 and Forward: The Story of A&G

How this Boston legend sidestepped the dot-com rush and built smarter
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From Purina to Porsche: How Reach Agency Built a Creator-Led Powerhouse

13 years of brand storytelling, early YouTube bets, and strategy that still hits hard
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Work Worth Making. Time Worth Taking.

At Humanaut, the answer isn’t always yes—and that’s the point
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The Mayor: Making Noise with Nashville Roots and Big Ideas

Ideas, speed, and a writer’s room vibe
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Indie Thinking

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Did INNOCEAN Just Make the One of Moves of the Year So Far?

Lee Maicon is heading to California, and the indie world keeps getting more interesting
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Yes& Expands Its Indie Energy with Hothouse Acquisition

The indie network just got a little stronger
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The Holdco Mood Is … Not Great

Nearly half want out. Indies are holding steady. What Adweek found and why that matters.
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PR is Dead. So I Started a PR Agency. Go Figure. 

Welcome to Strategic Visibility
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Indie Work / Show Off

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Öpinionated Crushes Cascadia Creative Awards with Best in Show

Our members brought the heat with 25 wins in Portland
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Show Off: Gotta Hand It to ‘Em

While you’re scrambling to put the last-minute touches on your Cannes plan, take a moment to appreciate this lovely work from our network. Already a…

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A German Farmer Mentioned His Sheep Were Gay. Serviceplan Ran With It.

How barnyard reality became a billion-impression campaign for LGBTQ+ advocacy
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Show Off: Let’s Workshop This

Cannes can’t stop the indie beat Everyone’s headed off to Cannes shortly, so this week’s roundup is a little thinner, but that’s no reason so…

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Indie Op-Ed

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Did INNOCEAN Just Make the One of Moves of the Year So Far?

Lee Maicon is heading to California, and the indie world keeps getting more interesting
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PR is Dead. So I Started a PR Agency. Go Figure. 

Welcome to Strategic Visibility
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Fast. Focus. Firepower. What Brand Marketers Should Demand in 2025

Because quick isn’t enough if it’s not focused
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Standing Out in a Sea of Sameness: How Grenade Broke Through the Canadian Protein Bar Market

UK's #1 breaks in and breaks out
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Where Independent Minds Meet Inbox Time

Stories, wins, and insight from the indie edge of the industry.

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