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A mixed bag of news, work, and ideas—because that’s how creative life actually arrives.
Cup Noodles Gave Its Socials to a Vampire
Cornett hands Cup Noodles’ social channels to a 300-year-old influencer with one small problem
Read it: Cup Noodles Gave Its Socials to a Vampire
StratFest Sees Strategy at the Center of the Marketing Engine
The long-running event finds strategy growing in importance as AI changes the game
What we noticed: StratFest Sees Strategy at the Center of the Marketing Engine Cup Noodles Gave Its Socials to a Vampire
Cornett hands Cup Noodles’ social channels to a 300-year-old influencer with one small problem
Argue with us: Cup Noodles Gave Its Socials to a Vampire
Filterbuy’s Air Filter Ad Starts Normal. Then It Gets Gloriously Unhinged
PDA’s national push for the brand opens as a tidy home-care ad. By the end there’s a moose in the doorway and some amorous bunnies in the bedroom
Argue with us: Filterbuy’s Air Filter Ad Starts Normal. Then It Gets Gloriously UnhingedAdvertising’s Most Expensive Problem Happens Well Before We Make Anything
We’ve built a creative process that separates the thinking from the making. And it’s costing us.
Watch + dissect: Advertising’s Most Expensive Problem Happens Well Before We Make Anything
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The Denver design-led shop trades billable hours for flat fees, 5 p.m. exits and as many rounds as the work…
Scott Carlson and Liev Schreiber built a 14-year-old bi-coastal shop on a simple premise: respect the ask, then make it…
Amy Demas’ Culver City studio has spent a decade guiding fashion, beauty and retail brands through reinvention — without the…
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See all thinking → The long-running event finds strategy growing in importance as AI changes the game
Mike Matheny knows where his strengths stop. Obele Brown-West read all 300 pages to learn where Folklore’s begin
Jeffrey Buntin Jr. and Jeff Browe on the values checks, money questions and 10 integration meetings that came before the…
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