Virtual Event
Our creative award. Vastly improved. Call for entries is open
Indie Agency News Leadership Summit: April 15th in Chicago
Rolling coverage of our members and key stories in the independent agency world
An almost daily look at what Indie Agency News members are up to!
Indie Spin: The one with Super Bowl autopsies, AI efficiency traps, and frozen pizza opera rock
Indie Spin: The one with prediction markets, agentic AI creative directors, and the death of free spec work
Indie Spin: The one with agentic creative teams, AI-only social networks, and what happens when Bridgerton meets Facebook Marketplace.
Indie Spin: The one with protein theology, AI litigation, and the quiet extinction of "sale" stickers
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Indie Mission
Welcome home.
Join indies from around the world getting the visibility, community, and celebration that independence deserves.
The Crunch Fitness campaign that put a legendary director, a Montell Jordan classic and zero dialogue to work.
Paul Venables, Will McGinness and Brittni Hutchins on the partnership pure play, coaching culture and why brand love beats performance marketing
Tommy Henvey and Patti McConnell on independence, craft and why flat leadership matters
A Chicago indie with journalism DNA, a brewery collaboration and client relationships that survive four agency changes
Paul Venables, Will McGinness and Brittni Hutchins on the partnership pure play, coaching culture and why brand love beats performance marketing
Tommy Henvey and Patti McConnell on independence, craft and why flat leadership matters
A Chicago indie with journalism DNA, a brewery collaboration and client relationships that survive four agency changes
H/L on 40 years of independence, micro-audiences and why scrappy beats scale
A talent strategist on the missing Gen Z play, the AI trust gap and why no one cast the next Walton Goggins
Three consultants on why indie agencies keep filling the pipeline and starving the revenue
The San Diego agency found that aligned teams beat brilliant concepts—and built a framework to prove it
Mark Philip's Gatorade Snapchat moment got more views than kickoff—now he's helping build the agency's next chapter
The Crunch Fitness campaign that put a legendary director, a Montell Jordan classic and zero dialogue to work.
Their CCO explains the difference between using AI to cut corners and using it to do impossible work
Two sonic branding veterans break down why agencies need to stop borrowing other people's equity
Yuriy Mikhalevskiy tells the full story — he pitched the concept a year before the Super Bowl and got ghosted — for the first time
Sure, anyone can do it. But should you?
Why brands that lead with product value win when the economy tightens
The growing sense of belief, clarity, and earned confidence matters