Too often, brands seeking notoriety and buzz resort to marketing stunts that often miss the mark and are so clearly misaligned with their values and customer that they run the risk of being deemed “performative.”
Then there are brands such as Domino’s, who, along with their agency partner, WorkInProgress, seek to take real action in the communities they’re located in and produce genuinely fun, sincere, and impactful work that delivers in more ways than one.
In this episode of #IndieWork, we suss out the distinction between stunt vs action, take a look at some of our favorite work created by the team in recent years, and chat with Domino’s Chief Brand Officer, Kate Trumbull, and WorkInProgress’ Co-founder and Chief Creative Officer, Matt Talbot, about how they came to be. They also drop some valuable gems on finding unique angles in the QSR and pizza space, the art of selling great work and how truly collaborative partnerships between brands and agencies operate.
You’ll likely walk away from this episode with amusement, inspiration, motivation to do good work and good deeds and maybe a bit of client/agency jealousy. Either way, tune in, feel all the feels, and learn a few things in the process!
Hear Kate and Matt discuss:
- A history of Domino’s humor
- How to keep a brand action away from feeling like a stunt
- The origins of Emergency Pizza (and why it didn’t happen overnight)
- The importance of being unique in couponing
- Why simplicity in the idea matters so much
- The campaign to support local
- How to sell in great work and ideas
- Plowing for Pizza
- What real agency/brand partnership looks like
Learn more
- Find WorkInProgress Here
- Find Matt Talbot on LinkedIn
- Find Kate Trumbull Here
- Find Domino’s on LinkedIn
- About the Author
- Latest Posts
