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Featured Indie Work Showcase
Luxury Sells a Feeling. This Fragrance Sells a Lifeline
Doctors Without Borders and Mediaplus Germany turned the perfume sample into a surprising case for basic medical care in crisis regions.
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How Checkers & Rally’s Made a Wild ’80s Idea the Safe Bet
The brand asked for blue-sky thinking and a 40th birthday. The answer was Yung Gravy, a Kenny Loggins flip and…
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Peak Brooklyn? Cricket Wireless Put Voicemails on Vinyl
ARGONAUT and its long-standing client brought a live lathe to DUMBO — and fit right in with the borough's record…
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Domino’s Made a Pizza Shaped Like a Block. Minecraft Noticed.
The new single-serve Domino brings 6 collectible boxes, a pizza cape and a cheesy pet to Minecraft Dungeons II's first…
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Why Ardmore Group Bought a London Luxury PR Shop
The bet is that clients want specialists, not generalists. Its newest is Modus, a London luxury and fashion PR agency…
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At 80, A-Basin Still Just Wants You to Ski
Cactus gives Colorado's Legend a mustachioed spokesperson who would rather spend the ad budget on lift tickets in its 80th…
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What Music City Sounds Like Without Music
Fire Kite and the CMA Foundation imagine the loss
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Was ist das? German Workers Get Paid Time Off to Play the Year’s Biggest Video Game
Instead of calling in sick for the November 19 launch, German employees can book a 3-day accredited course built around…
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That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes…
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A Bengals Fan in Iceland Set Off an Agency Swap
Curiosity sent a design director to Reykjavik, Brandenburg sent a founder to Cincinnati and the swap may become an employee…
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McKinney Health Built a Practice on Listening
Laura Catalusci joins to lead L.E.A.P., an ambassador program built on ongoing conversations with the people living the health story
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Cup Noodles Gave Its Socials to a Vampire
Cornett hands Cup Noodles' social channels to a 300-year-old influencer with one small problem
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Filterbuy’s Air Filter Ad Starts Normal. Then It Gets Gloriously Unhinged
PDA's national push for the brand opens as a tidy home-care ad. By the end there's a moose in the…
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70% of Perimenopause Brands Are Run by Men
Ritual and Giant Spoon turn that stat into a four-part harmony — then let Jackie Tohn shut it down.
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Bensimon Byrne’s New Pitch: Do Less, on Purpose
The Toronto indie relaunches as a creative intelligence company, armed with Ipsos data on why marketers struggle to commit to…
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Truly Lost Is Merch for Fans Who Don’t Watch.
Party Land and Truly Hard Seltzer built a sportswear line for everyone at the game who has no idea what's…
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Lufthansa Shows Its Premium Side, 1 Detail at a Time
Serviceplan's new global campaign skips the luxury clichés and zooms in on what guests can see, taste and feel onboard
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The Quarterback Slide Deserves a Stat Line
King's Hawaiian and Erich & Kallman recruited Eli Manning for a petition to make sliding an official football statistic.
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Corner Table Creative Put “Wifey Material” on a Wanted Poster
Upward relaunches as the home of modern courtship, with a new identity and a "Wanted for Life" campaign built for…