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Featured Indie Work Showcase
Cup Noodles Gave Its Socials to a Vampire
Cornett hands Cup Noodles' social channels to a 300-year-old influencer with one small problem
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Filterbuy’s Air Filter Ad Starts Normal. Then It Gets Gloriously Unhinged
PDA's national push for the brand opens as a tidy home-care ad. By the end there's a moose in the…
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70% of Perimenopause Brands Are Run by Men
Ritual and Giant Spoon turn that stat into a four-part harmony — then let Jackie Tohn shut it down.
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Bensimon Byrne’s New Pitch: Do Less, on Purpose
The Toronto indie relaunches as a creative intelligence company, armed with Ipsos data on why marketers struggle to commit to…
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Truly Lost Is Merch for Fans Who Don’t Watch.
Party Land and Truly Hard Seltzer built a sportswear line for everyone at the game who has no idea what's…
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Lufthansa Shows Its Premium Side, 1 Detail at a Time
Serviceplan's new global campaign skips the luxury clichés and zooms in on what guests can see, taste and feel onboard
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The Quarterback Slide Deserves a Stat Line
King's Hawaiian and Erich & Kallman recruited Eli Manning for a petition to make sliding an official football statistic.
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Corner Table Creative Put “Wifey Material” on a Wanted Poster
Upward relaunches as the home of modern courtship, with a new identity and a "Wanted for Life" campaign built for…
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Staples Built a Button Nobody Wants
40 years after the first store opened, a black Hard Button arrives to make the red one mean something again,…
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Danny DeVito is a Better QB Than Eli Manning
How Highdive turned two years of Danny DeVito carrying overstuffed sandwiches into an NFL quarterback origin story
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Quest Says Your Toughest Opponent Is a Tent
Zambezi won the business in a competitive pitch, then turned a masterbrand idea into Thursday Night Football in 90 days
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Hyundai’s Handprint Just Became Armor
INNOCEAN USA asked five childhood cancer survivors what kind of warrior they are, then built a national campaign out of…
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Gus Encourages Hoplark to Try New Things
A new brand platform turns the company that invented a beverage category into the one shaping what comes next
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How to Not Explain Cashback With Otters. And Why It Works
Uncharted's new platform for TopCashback demonstrates the product exactly zero times, and the mirrored creatures carry the entire message
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40 Years In, Hooked on Phonics Plays the Long Game
The new campaign from Quirk Creative is less about learning to read than about what reading eventually turns into
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The WWE Championship Belt You Can Win From Your Couch
Cricket and ARGONAUT handed WWE superstars 60 seconds and one very long text message, then put the results on a…
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Lin-Manuel Miranda Narrates. The Neighbors Star
The People's Theatre opens its first permanent home with a campaign built on the people who were already there
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A Billionaire Walks Into Borussia Dortmund
Saint Elmo's opens its run as BVB's creative agency with a mockumentary about a man who wants to buy the…
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How Good Conduct Turned Family Chaos Into Choreography
Greenlight's move from kids' debit card to whole-home tech needed a platform, and the answer was sitting in the word…