Agency Owners: What’s Your Collaboration IQ?
Collaboration might be the most important ability you cultivate within your agency
Indie Agency News (IAN) supports the independent agency world through news, content, learning and, critically, a community built into the platform (think Fishbowl meets LinkedIn, but for indies and without all the toxic garbage).
Our brief is simple: Build the global home for independent agencies.
The mission? Serve independent agencies and the brilliant people behind them.
The goal? More visibility for indies, more choice for marketers.
It’s probably best to explain this via FAQs, so here it goes.
Yep. We have maxims that help us stay focused (with a little extra explanation when you click the links on each):
We saw an opportunity to serve the industry, including the hard-working journalists who cover agencies. That’s right. We’ll always give credit and collaborate whenever possible.
The big thing is that we want to raise up indies and have some fun along the way. That’s why this is a platform to bring everyone together to thrive.
Indie Agency News members can simply log in and go to the Members Area page to get started. If you’re not yet a member, please start here.
This may be a little different than what you’re used to, but it helps us:
Our main content franchises include:
A massively important part of IAN is the social platform built into the desktop version of the site. Get off of Fishbowl. Create, interact with and follow public or private groups on a range of industry topics crucial to indies.
Connect with other members and build meaningful relationships and connections.
Ah, you asked about the elephant in the room: being a competitor. Glad you did.
On one level, yes. On another, not really. We will support the indie (jargon word coming up!) ecosystem, including other publications. This is about super-serving an essential part of the industry—and one that we love.
Here’s a very specific example:
Let’s say that you pitch us something that we think is juicy. We may say, “you really should pitch this to bigger pubs.” When you’re a corporate member, it’s something that we can help advise you on. Specifically, we can do a mini-consult to get your pitch tighter.
Whether it lands on our pages first or not, we want you to succeed.
There are additional consulting services available, but this is another way we serve members.
“Collaborating” is a better term. We’re allies of the trades, and plan on highlighting indie agency stories that land in other publications. And we plan to give the hard-working journalists the full credit they deserve (and we hope you’re supporting them with subscriptions).
Yep. Think of us as more of a broadcast model. We’ll do plenty of writing, but the majority is via live media.
Yep. The Indie Agency News Top 40 arrives right after Cannes Lions. And we’re making it one of the easiest entry processes in the business.
Oh yes. We love getting into our member markets. Get in touch with us about putting something together.
Our goal is to be overwhelmingly majority member-led, allowing us to create and serve the audience.
The full agency package gives you the full breadth and depth of services, while individual memberships give you access to the site and platform.
Everyone at the agency gets a login, which is a pretty decent deal once you break the numbers down.
Take a peek at what that looks like here.
Yep. But we’re not going to do typical stuff. Any advertising on the platform must serve the business and growth goals of members and the indie agency community.
Collaboration might be the most important ability you cultivate within your agency
There were plenty of bright spots—and a few “mehs”
Plus, a little pickle(ball)
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