The independent agency world — news, work, people and thinking.
About Us
The newsroom for independent agencies.
Indie Agency News covers the shops, people and work shaping the independent agency world, wherever it happens.
We’re former Adweek and The Drum editors. We’ve spent our careers covering this business, and indies are our favorite part of it.
What We Cover
One beat: independent agencies.
News, work and thinking from independent shops — told on the page, on video and live.
Indie Work Showcase
Great campaigns, plus the thinking that got them made.
Agency News
Wins, launches, hires and moves from indie shops worldwide.
Meet an Indie Agency
Video profiles of the shops behind the work, and the people behind the shops.
Op-Eds
Indie leaders on the business, in their own words.
#IndieThinking
Conversations with indie leaders on the ideas shaping the business.
Indie Spin
A twice-weekly roundup of what IndieHQ members are up to.
Awards & Events
Top 40, Show Off and the summits where indies get in a room together.
The Newsroom
Journalists first. Indie champions always.
Doug Zanger
Founder + Publisher
Doug Zanger spent 30 years in the business before starting Indie Agency News, 15 of them in Portland radio building in-house agencies, plus editor stints at Adweek and The Drum. He also runs the Creative Bohemian consultancy and lives in the Pacific Northwest, which he’ll mention. Often.
Kyle O’Brien
Managing Editor
Kyle O’Brien was creative works editor at The Drum, an Adweek editor and a creative director before landing here. He plays saxophone whenever anyone lets him, and sometimes when they don’t. He lives in the wooded enclave of Jim Thorpe, Pennsylvania.
How We Work
How we cover the indie world.
Every indie is eligible. You don’t need to be an IndieHQ member to be covered. Two-person shop or household name, if you’re independent, your news is welcome here.
We cover every indie.
Not just members. If you’re independent, your news belongs here — two-person shop or household name.
Members come first.
IndieHQ members fund the newsroom, so they get priority coverage. We work for agencies, not pageviews.
Humans make the calls.
AI helps us stay organized. Every editorial decision is made by a person on our team.
Get Covered
Got news? Send it over.
Share your news
New business, launches, hires, wins. Send the release and a high-res image.
Pitch an op-ed
Got a point of view on the business? Start with a short thesis and we’ll take a look.
Every pitch gets read by a real person on our team.
INDIEhq
Indie Agency News is part of IndieHQ
IndieHQ is the global home for independent agencies, with events, awards, community, coaching and the partners we vouch for. It’s all behind one front door.