Opinions, expertise and the view from indie agencies around the world.
AI-generated search answers have ended the paid placement journey before the first impression and killed publisher revenue. It’s time to be more strategic. By Jeremy Cobb, VP of Digital Platforms at H/L
The new algorithm is a foreclosure on the imitation-first model.
Andrew Graff argues that hourly billing quietly drains agency energy — and that indies, not holding companies, have the leverage to end it
Zac Pritchett, TRG’s Chief Development Officer makes the case for mid-market, and middle America as a marketing growth area.
Fohr CEO James Nord on why ‘unexpected’ replaced authenticity as the bar brands have to clear.
Learning the new competitive advantage
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