The 15% Tax: Why A&G Declared Independence From the Hour
Andrew Graff argues that hourly billing quietly drains agency energy — and that indies, not holding companies, have the leverage to end it
July 27, 2026 No Comments
Indie Agency Ink
Opinions, expertise and the view from indie agencies around the world.
Don’t Chase the Future. Shape It. – The Rise of Mid-America
Zac Pritchett, TRG’s Chief Development Officer makes the case for mid-market, and middle America as a marketing growth area.
May 5, 2026 No Comments
When Creators Become the Strategy
Fohr CEO James Nord on why ‘unexpected’ replaced authenticity as the bar brands have to clear.
March 16, 2026 No Comments
It’s Not ‘Which Agency?’ It’s ‘Who Are My People?’
Learning the new competitive advantage
October 21, 2025 No Comments
Stop Romanticizing Podcasting: What You Actually Need To Consider Before You Hit Record
Sure, anyone can do it. But should you?
September 8, 2025 No Comments
In a Recession, Consumer Caution Isn’t a Crisis—It’s a Blueprint
Why brands that lead with product value win when the economy tightens
August 13, 2025 No Comments
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