Introducing BrandAPI: A New Way to Think About Find-ability in the Agentic Age
The BrandAPI is a concept, not a thing you build.
September 3, 2026 No Comments
Indie Agency Ink
Opinions, expertise and the view from indie agencies around the world.
Your :15 Is Playing to an Empty Couch
AI-generated search answers have ended the paid placement journey before the first impression and killed publisher revenue. It’s time to be more strategic. By Jeremy Cobb, VP of Digital Platforms at H/L
August 18, 2026 No Comments
The Originality Tax: Why Instagram’s New Update Is A Bill For Imitators
The new algorithm is a foreclosure on the imitation-first model.
August 10, 2026 No Comments
The 15% Tax: Why A&G Declared Independence From the Hour
Andrew Graff argues that hourly billing quietly drains agency energy — and that indies, not holding companies, have the leverage to end it
July 27, 2026 No Comments
Don’t Chase the Future. Shape It. – The Rise of Mid-America
Zac Pritchett, TRG’s Chief Development Officer makes the case for mid-market, and middle America as a marketing growth area.
May 5, 2026 No Comments
When Creators Become the Strategy
Fohr CEO James Nord on why ‘unexpected’ replaced authenticity as the bar brands have to clear.
March 16, 2026 No Comments
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