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Measured by digital video reach, 3BlackDot is the largest Black-owned media company in the United States. It’s also at the forefront of impacting Gen Z, one of the most notoriously difficult audiences to reach. Reginald Cash, 3BlackDot CEO and owner worked his way from global finance to a shop doing big things in the gaming and entertainment space.
Doritos, Escape the Night, Fruit of the Loom, Netflix and other brands benefit from the agency’s unique point of view.
Watch the interview
Agency stats
- Founded: 2013
- Location: Los Angeles
Best-known for
Delivering brands into the hearts and minds of Gen Z gamer generation through storytelling, always-on programming and powerful franchises.
Why the agency loves being indie
Being able to see challenges, talent and opportunities from a unique perspective. Also, allows integrity to align beliefs, perspectives and intentions through action.
Why brands should work with this agency
Legit Gen Z chops and exposure without the silos. Closer to the ground and the audience to deliver across the board for brands. Being in LA helps, too—as it’s the epicenter of culture.
Why talent should put this agency on their list
Passionate people, who want to solve real brand problems with accountability should look closer. Also, non-tradition and new/young talent can put a stake in the ground early.
Marketer shout out
Frank Cooper, CMO at Visa.
“He has transcended a lot of different verticals. Financial services are important to Gen Z. I want to walk you into this audience. Frank, give me a shout and let’s find out what we could do for Visa.”
Reginald Cash
Learn more
Contact
- Phone: +1 323 477 2510
- Email: contact@3blackdot.com
- About the Author
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Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
