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Bold white text reading SUNNY BRANDS is repeated against a bright orange gradient background, evoking the creative spirit of Portland and the distinct style of Odd Notion.

Portland’s Odd Notion Has a Triple Dip of Awesome

A great new show and a couple of fantastic case studies anchor this member check-in

Doug Zanger
August 6, 2024
#indiethinking, Indie Agency News Member Check-In, Indie Work Showcase

One of the hallmarks of great work is if it stops you in your tracks, even if it’s for a second. That happens when Indie Agency News member Odd Notion gets ahold of a project.

Their award-winning Serve LA campaign is beautiful, brilliant and incredibly meaningful. Their past work for Lyft is equally impactful.

But Eleazar Ruiz and company are far from finished and hella busy. Odd Notion just shared two case studies—and launched a new show!

First, the work.

Client: Sesh
Brief: Hone the branding and connect the brand’s visual vocabulary
Result: A dope rebrand that resulted in more customers and potential partners

- Portland's Odd Notion Has a Triple Dip of Awesome - Sesh CaseStudy 1x12

See the full case study here.

Client: La Sombra
Brief: Build a local Oklahoma Airbnb into a global lifestyle brand, offering unique vacation experiences.
Result: A full rebrand with a connected identity system that elevates the product

- Portland's Odd Notion Has a Triple Dip of Awesome - La Sombra Website

See the full case study here.

Sunny Brands: A New Show Breathing Life Into Social Impact

Odd Notion is all about doing good, and the shop launched a great show, Sunny Brands. We love the focus on highlighting “the people behind businesses and organizations dedicated to enriching people’s lives.”

The first episode is a heater with Jelani Memory, A Kids Co. founder and CEO (recently appointed VP and publisher at DK).

Episode two features Camille E. Trummer, founder of social impact consultancy Interplay.

Both are windows into the Pacific Northwest and the region’s ethos of doing great work for good.

You can find all episodes (and smash that subscribe button) at the following:

Learn More

Odd Notion

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About the Author
Latest Posts

Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.

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