Presidential Portraits, Butterbeer Bars, and the Day the AI Rules Got Real
Indie Spin: The one with a $56 billion betting market, a MoonPie rescue mission, and Cornett's ice cream truck.
Author: Indie Agency News Team
A 55-Year-Old Fitness Icon Just Hired a Much Younger Agency
Jazzercise names Atlanta indie Super Nice its creative partner to reach the next generation of members
Prince Wasn’t on the List, and Other Lessons in Being Impossible to Forget
Indie Spin: The one with a Marilyn Monroe short film, a 13-week AI shelf life, and Korean fried chicken shot on an iPhone.
Saylor Builds FLEET, a Creator Studio for Brands Tired of Renting Attention
The LA agency formalizes years of creator work into a studio and brings in Nneka Enurah Lee to run it
Spider-Man’s Rooftop Stakeout, a Lab Coat Trophy, and the DevOps Rookie Who Beat the Clock
Indie Spin: The one with the human-in-the-loop reality check, creators-as-media, and a golf prize you can actually wear.
The 15% Tax: Why A&G Declared Independence From the Hour
Andrew Graff argues that hourly billing quietly drains agency energy — and that indies, not holding companies, have the leverage to end it
Meet Six+One: The Agency That Grows People, Not Just Brands
13 years, 30 brands, $6.7 billion in acquisitions and a Nordstrom-style pop-up for people the industry overlooks — inside New York's disruption-for-…
The Night the Indies Cleaned Up (and a Jeep for Anyone Named George Washington)
Indie Spin: The one with a National Hot Dog Day trophy, a curl crush that broke 4.8 million views, and the arrival of "Indie 2.0."
IndieHQ Members Show Up Big Across the 2026 Small Agency Awards
31 IAN members are among Ad Age's 2026 winners — a category-by-category roll call.
The World Cup Ate Everyone’s Marketing Plan (and Google Ate Their Search Traffic)
Indie Spin: The one with a barbell strategy, a fuzzy yellow insurance puppet, and 16,231 comments run through an AI.
Fermented Back Sweat, Defeated Discounts, and the Week Brands Started Advertising to Robots
Indie Spin: The one with a solar-powered beer cooler, a $35 million hidden-fee bill, and 46 heartbroken fanbases.
The Most Normal Midwesterners in the Room: Inside Young & Laramore’s 43-year Indie Streak
How an Indianapolis creative shop built a national practice on decades-long relationships, behavioral science and a permanent underdog chip
The Founder Who Swore on His Mum’s Life to Sell You a Refurbished Phone
Indie Spin: The one with a mum's-life warranty, a Gen Z mirror, and a pickleball team renamed "The Fibes."
The Croisette Hangover, a Baguette With Strategic Weight, and a $10,755 Problem That Shrank to $3,381
Indie Spin: The one with the Cannes comedown, the return of a summer Yeti, and the metric quietly wrecking your growth.
Forget the Green Jacket. This Golf Trophy Is a Lab Coat.
How TiNY turned American Century's purpose into a wearable trophy for the sport's biggest celebrity tournament
BSSP Adds a $550M Lottery Win to Its Big Year
The agency beat a field of 20 — several of them holding company networks — to lead the California Lottery, with Canvas Worldwide on media