The independent agency world — news, work, people and thinking.
At 80, A-Basin Still Just Wants You to Ski
Cactus gives Colorado's Legend a mustachioed spokesperson who would rather spend the ad budget on lift tickets in its 80th season
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Why the BastionBUNTIN Merger Took 2 Years to Get to Yes
Jeffrey Buntin Jr. and Jeff Browe on the values checks, money questions and 10 integration meetings that came before the…
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Filterbuy’s Air Filter Ad Starts Normal. Then It Gets Gloriously Unhinged
PDA's national push for the brand opens as a tidy home-care ad. By the end there's a moose in the…
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A £50,000 Chicken Test and Other Acts of Devotion
Indie Spin: The one with fried chicken loyalty, contract fine print, and a bear named Backpack.
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Unreasonable Conference Picks Experts’ Brains on Consumer Behavior
The conference, sponsored by Y&L, helps educate marketers on the best ways to reach consumers.
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70% of Perimenopause Brands Are Run by Men
Ritual and Giant Spoon turn that stat into a four-part harmony — then let Jackie Tohn shut it down.
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Advertising’s Most Expensive Problem Happens Well Before We Make Anything
We've built a creative process that separates the thinking from the making. And it's costing us.
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Bensimon Byrne’s New Pitch: Do Less, on Purpose
The Toronto indie relaunches as a creative intelligence company, armed with Ipsos data on why marketers struggle to commit to…
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Toronto Restaurants Owe Kawhi Leonard Dinner, and Other Promises Coming Due
Indie Spin: The one with boy-banded chicken tenders, a parchment paper gown, and a fast-food mascot people chose to talk…
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Why Brands Are Dropping the Billable Hour and Stretching Payment Terms
Output-based pay is winning out, but agencies are waiting roughly 75 days to get paid, and the WFA says smaller…
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Truly Lost Is Merch for Fans Who Don’t Watch.
Party Land and Truly Hard Seltzer built a sportswear line for everyone at the game who has no idea what's…
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Spiral Loaves, Quarterback Slides and a Beer That Books Your First Therapy Session
Indie Spin: The one with the quarterback's wife, the toilet ad space, and the 84% jump.
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Lufthansa Shows Its Premium Side, 1 Detail at a Time
Serviceplan's new global campaign skips the luxury clichés and zooms in on what guests can see, taste and feel onboard
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The Quarterback Slide Deserves a Stat Line
King's Hawaiian and Erich & Kallman recruited Eli Manning for a petition to make sliding an official football statistic.
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Corner Table Creative Put “Wifey Material” on a Wanted Poster
Upward relaunches as the home of modern courtship, with a new identity and a "Wanted for Life" campaign built for…
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Only 5% of Travelers Book What the AI Told Them To
Indie Spin: The one with a 33% disagreement, a four-day comeback ad, and an agency backing a fat bear.
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She Referred a Client to Folklore. Now She’s Running It.
Obele Brown-West steps in as CEO + Partner at the Minneapolis independent as Lorenz Esguerra moves to Chairman.
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No Timesheets, No Underdogs: 21 Years of Gertrude
Otis D. Gibson named his Chicago agency after a woman he'd never met — and built a shop that Coca-Cola,…
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Staples Built a Button Nobody Wants
40 years after the first store opened, a black Hard Button arrives to make the red one mean something again,…