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A mustachioed man wearing a ski helmet and blue jacket stands in front of the Black Mountain Express chairlift at Arapahoe Basin for a day of skiing.

At 80, A-Basin Still Just Wants You to Ski

October 19, 2026
Cactus gives Colorado's Legend a mustachioed spokesperson who would rather spend the ad budget on lift tickets in its 80th season
  • #10 | Top 40: Design | A Giant Slime Tanker, Courtesy of MrBeast

    #10 | Top 40: Design | A Giant Slime Tanker, Courtesy of MrBeast

    May 2, 2025

    This toy launch made a mess—in a good way from R&R Partners

  • #11 | Top 40: Design | Elevating the Tasting Experience

    #11 | Top 40: Design | Elevating the Tasting Experience

    May 2, 2025

    Gilded, gorgeous, and grape-forward from Partners + Napier

  • #12 | Top 40: Design | Blink and You’ll Miss This Sleek Refresh

    #12 | Top 40: Design | Blink and You’ll Miss This Sleek Refresh

    May 2, 2025

    Relief that looks as good as it feels from Barker

  • #13 | Top 40: Design | A Scavenger Hunt That Celebrates Every Runner

    #13 | Top 40: Design | A Scavenger Hunt That Celebrates Every Runner

    May 2, 2025

    Joyful design on the move from Curiosity

  • #14 | 40: Design | Father Time Gets a Glowy Med Spa Rebrand

    #14 | 40: Design | Father Time Gets a Glowy Med Spa Rebrand

    May 2, 2025

    Wrinkle care meets wild creativity from Moontide

  • #15 | Top 40: Design | Sun Valley Shines in Retro Ski Style

    #15 | Top 40: Design | Sun Valley Shines in Retro Ski Style

    May 2, 2025

    Sun-drenched, slope-ready branding from Fortnight Collective

  • #16 | Top 40: Design | Maidenform Gets a Glow-Up with Sass and Color

    #16 | Top 40: Design | Maidenform Gets a Glow-Up with Sass and Color

    May 2, 2025

    Color, confidence, and swagger from Barker

  • #17 | Top 40: Design | Landlines, Rewired for the TikTok Set

    #17 | Top 40: Design | Landlines, Rewired for the TikTok Set

    May 2, 2025

    Kids’ tech with 90s vibes from Foul Mouth Creative

  • #18 Top 40: Design | Emma Chamberlain Meets Earth-Toned Levi’s Cool

    #18 Top 40: Design | Emma Chamberlain Meets Earth-Toned Levi’s Cool

    May 2, 2025

    Authenticity, styled just right by Friends Everywhere

  • #19 Top 40: Design | Fortnight Collective Turns Wellness Into a Punky Power Brand

    #19 Top 40: Design | Fortnight Collective Turns Wellness Into a Punky Power Brand

    May 2, 2025

    Loud, proud, and packed with benefits

  • #20 | Top 40: Design | Princess Mononoke Gets the Levi’s Treatment

    #20 | Top 40: Design | Princess Mononoke Gets the Levi’s Treatment

    May 2, 2025

    Design from Friends Everywhere that honors animation and identity

  • #21 | Top 40: Design | Fairy Godmother, But Make It Haircare

    #21 | Top 40: Design | Fairy Godmother, But Make It Haircare

    May 2, 2025

    Beauty branding that dares to be bizarre, from Foul Mouth Creative

  • #22 | Top 40: Design | Boise Gets a Transit Makeover Worth the Ride

    #22 | Top 40: Design | Boise Gets a Transit Makeover Worth the Ride

    May 2, 2025

    Design from Stoltz Marketing Group that gets people moving

  • #23 | Top 40: Design | A&G Serves Up Pork and Pixels

    #23 | Top 40: Design | A&G Serves Up Pork and Pixels

    May 2, 2025

    Delicious design, for a good cause

  • #24 | Top 40: Design | Topo Chico’s Fizzy Offshoot Goes Full Color

    #24 | Top 40: Design | Topo Chico’s Fizzy Offshoot Goes Full Color

    May 2, 2025

    Sabores gets loud—and lovely with work from HAYMAKER

  • #25 | Top 40: Design | The Fun Side of Golf Finally Gets a Brand

    #25 | Top 40: Design | The Fun Side of Golf Finally Gets a Brand

    May 2, 2025

    Swagger from tee to typeface from Something Different

  • #26 | Top 40: Design | Steamboat Shreds Expectations with Musical Storytelling

    #26 | Top 40: Design | Steamboat Shreds Expectations with Musical Storytelling

    May 2, 2025

    Fortnight Collective brings a new verse to the mountain

  • #27 | Top 40: Design | ‘No Shirt, No Shoes’ Reimagined with Purpose

    #27 | Top 40: Design | ‘No Shirt, No Shoes’ Reimagined with Purpose

    May 2, 2025

    Familiar signs, redefined with urgency by FUSE Create

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