Less Than a Year in, HLoveCo Expands its Team as the Agency Builds the Future of Personal Brand Strategy
New hires will support HLoveCo’s mission to redefine how leaders build influence in a human-first economy.
The 4As CEO Explains How the Organization is Rebuilding Itself in Public
A year into the job, Justin Thomas-Copeland is turning a century-old trade body into a service platform with agentic tools, a GenJam for creatives and…
Behind Highdive and KFC’s Jackass 4th of July Fireworks
The campaign is a collaboration between KFC and 'Jackass: Best and Last'
Alien Holograms, Spaghetti Westerns, and a 90-Year-Old Party Expert
Indie Spin: The one with the six-peat, the cold beer obsession, and the tomato takeover.
What Role Does AI Play in Your Org? And a More Human Strategy.
Indie Spin: The one with cultural velocity, the brands that lost their soul, and what CMOs say when there's no deck.
An Oscar Nomination, a Dublin Pub in Dubai and the Slow Funeral of the Follower Count
Indie Spin: The one with awards season reverb, extraction debt and the hard questions indie agencies are quietly answering right now.
The First Dinner, the Ad Age A-List, and 500 Consumers Who Skipped Google
Indie Spin: The one with an indie Agency of the Year, three lottery campaigns built from scratch in a single day, and a Friday the 13th tattoo parlor …
The Ad Age A-List Just Became an Indie Affair — and a Golden Retriever Is Helping Close Brand Deals
Indie Spin: The one with three "Agency of the Year" designations, a road safety campaign from Northern Ireland that lands harder than most, and why th…
Nightmare Fuel, Starling Physics, and the Ongoing Death of the Keyword
Indie Spin: The one with beer Russian roulette, brand murmuration, and the answer economy eating your lunch.
Grief Campaigns, Bridgerton Spectacles, and a Dead-Wrong Bezos Quote
Indie Spin: The one with Olympic appointment viewing, AI search rewrites, and an argument Jeff Bezos lost years ago.
Complaint Hotlines and Gen Z Toothpaste
Indie Spin: The one with a presidential complaint hotline, an Amsterdam expansion, and AI that's quietly judging your operations.
Madison Avenue’s Problem Is Everyone Else’s Opportunity
Indie Spin: The one with heartland advantage, ScrollSticks, and the brands decline is already hunting.
Balls for Balls, Brain Surgery, and the Business of Being Funny
Indie Spin: The one with testicular health at a German football stadium, two decades of bath faucet loyalty, and a job posting for someone who disappe…
Business Mints, Quiet Mutinies, and the Death of Traditional Loyalty
Indie Spin: The one with post-game analysis, AI recruiting shifts, and strategists reclaiming their humanity.
Humanaut Helps Hero Cosmetics Launch Chocolate Pimples for Valentine’s Day
The social campaign features an all-too-realistic batch of chocolates that look like they need to be squeezed.
Indie Spin: The One Where Everyone Had Opinions About The Big Game
Indie Spin: The one with Super Bowl autopsies, AI efficiency traps, and frozen pizza opera rock