The independent agency world — news, work, people and thinking.
At 80, A-Basin Still Just Wants You to Ski
Cactus gives Colorado's Legend a mustachioed spokesperson who would rather spend the ad budget on lift tickets in its 80th season
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Yes& Expands Its Indie Energy with Hothouse Acquisition
The indie network just got a little stronger
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From Purina to Porsche: How Reach Agency Built a Creator-Led Powerhouse
13 years of brand storytelling, early YouTube bets, and strategy that still hits hard
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Fade In On An Exceptionally Well-Written Caption About Transitions
Indie Spin: The one about adults stealing goldfish from kids, Google's privacy plot twist (again), and why someone just posted…
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The Holdco Mood Is … Not Great
Nearly half want out. Indies are holding steady. What Adweek found and why that matters.
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Here We Go! Member Agencies Score Big on Cannes Lions Titanium Shortlist
Serviceplan, OBERLAND, Day One Agency and INNOCEAN Berlin represent indie excellence on advertising's most prestigious list
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When Your Agency Name Becomes Destiny (And Other Cosmic Alignments)
Indie Spin: The one featuring destiny-fulfilling agency names, the one-third workplace problem and Argentinian expansion
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A German Farmer Mentioned His Sheep Were Gay. Serviceplan Ran With It.
How barnyard reality became a billion-impression campaign for LGBTQ+ advocacy
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The Billboard That’s 98% Empty (On Purpose)
Indie Spin: tiny chaos campaigns, pro bono legal clinics for broke artists and the glass box approach to pharma compliance
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Show Off: Let’s Workshop This
Cannes can’t stop the indie beat Everyone’s headed off to Cannes shortly, so this week’s roundup is a little thinner,…
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High Schoolers Visit Agencies and Deliver Unfiltered Truth
This Indie Spin features honest agency assessments, DB Breweries' temperature-based telephony, and Sturgis trying desperately to be young again
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PR is Dead. So I Started a PR Agency. Go Figure.
Welcome to Strategic Visibility
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When Brands Stop Advertising and Other Cautionary Tales
A catch-up Indie Spin featuring data-driven reality checks, conversational AI for healthcare, and why JanSport doesn't need a glow-up
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Aussie Slang Crash Courses and Other Contemporary C-Suite Concerns
This Indie Spin features participation philosophies, genAI brand strategies, and why 45% of travelers suddenly care about hotel yoga
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Holy Forking Shirtballs: Ted Danson’s Gone Full Ball Peen
This Indie Spin also has demon toys winning gold, nano-influencers overthrowing experts and more
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B2B Has a Boring Problem. These Independent Agencies Have Ideas to Fix It
Business marketing doesn't have to be beige—and why indies might be the only ones brave enough to prove it
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Show Off: Indies Shake Up Healthcare, Banking and Beyond With Unstoppable Creativity
First up in our weekly roundup of great indie work, Klick Health has a major win to show off. It…
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When Fast Company Manifestos Become Independent Agency Doctrine
This Indie Spin featuring 44 ADC nails, Korean anniversary pastries, and no-budget films becoming brand strategy
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Don’t You (Forget About Your Early-Year Campaign)
Let's get your work top-of-mind as we get closer to Cannes