The independent agency world — news, work, people and thinking.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
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When a 4-Year-Old’s Dad Gets Banned From Disneyland for Anti-War Art
How DCX turned Hiroshima's 80th anniversary into a cultural moment that cuts through the noise
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$32 Billion Milestones, Viral Campaigns and the Operations Behind Impact
Indie Spin: The one with influencer marketing billions, WNBA valuations, and the frameworks behind viral success
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INNOCEAN USA Pulls Rainbows from the Sky for Genesis
How the agency turned a child's imagination into luxury SUV magic
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How Indies Can Master the AI Search Revolution
Drake Cooper's playbook for moving from keywords to key concepts
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Squirt, Are You Listening? Raindrop Has Ideas
Meet the challenger brand specialists who dream in insurgent campaigns
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Search Awards Season and Sustainability Storytelling
The one with US Search Awards drama, Amazon's sustainability visuals, and a very specific meat grinder reference
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Social Runs the Business Now: Time to Reframe Its Role
It's reached a tipping point where it drives real business outcomes—not just vanity metrics
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The Toronto Report: A Big Week at Ad Age Small Agency
Ad Age's Small Agency Conference wrapped up in Toronto with IAN members claiming 40% of all awards
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When 8 Slices of Pizza Beat 8 Slices of Burger (And Other Indie Math That Adds Up)
Indie Spin: The one with Domino's dismembering burgers, indies calling BS on sacred cows, and 400 million people learning about…
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When Dunkin’ Renames Your Town
Indie Spin: The one with municipal makeovers, chief heart officers, and fractional futures
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Meet Corner Table Creative: Where Hospitality Meets High-Impact Social
A shared obsession with showing up for people
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From Client-Side Anxiety to Agency-Side Answers
Craft & Commerce built the shop they wished they'd had
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Hanson Dodge Helps American Standard Celebrate 150 Years of Sinks and More
The tub, faucet, sink and toilet maker states ‘Some Things Never Change’
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Raindrop Proves You Can Have Fun With Anything—Even Bug Spray
4 Emmy Awards, 2 Super Bowl spots, and helped turn Dr. Squatch from a $3 million soap startup into a…
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When Indies Turn Trade Show Dirt Into Digital Gold
Indie Spin: The one with AI-powered storytelling, actual mine site soil, and a $50K dog executive
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Portals to Paradise are Popping up all Over New York City
Super Nice is behind the creative for the sprawling Norwegian Cruise Line campaign
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Receipts, Badges, and the 60% Reality
Indie Spin: The one with platform certifications, AI percentages, and very specific career advice
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Blueberries ‘Go Big’ in SCC Work for US Highbush Blueberry Council
It’s the first big campaign by Schafer Condon Carter under new marketing leads for the brand