The independent agency world — news, work, people and thinking.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
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Meet an Indie Freelancer: Gigi Rice
A creative force focused on fame and impact
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Meet an Indie Agency: Response Marketing
Helping ambitious brands punch above their weight
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Meet an Indie Agency: Colossus
Creativity that moves people
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Meet an Indie Agency: Noble People
Calling impatient marketers
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Meet an Indie Agency: Lewis Communications
Doing something great
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Domino’s and WorkInProgress Fiendishly Troll TikTok Users With Harrowing Fakeout
Another gem from the long-standing partners
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Meet an Indie Agency: TBA Worldwide
Smart acquisitions and sharp focus
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Celebrating Ari Weiss
Share your thoughts with us
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Ari Weiss, Quality Experience Founder and Global Creative Powerhouse, Dies at 46
Tributes begin to pour in for the lauded leader
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Carson+Doyle Live Chatted Super Bowl Ad With Gen Z. And They Were Kind of Impressed
The creative tide may be turning with new audiences
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Admire or Ad Mire? I Vociferously Choose Admire
Planit's Jed Jecelin's Super Bowl LIX thoughts
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Agency Owners: What’s Your Collaboration IQ?
Collaboration might be the most important ability you cultivate within your agency
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Indies Created a Majority of Super Bowl Ads. And They Did Pretty, Pretty Good
There were plenty of bright spots—and a few “mehs”
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IndieWork: Indies Help UberEats See Through Conspiracies—and Reflect on Villainy
Plus, a little pickle(ball)
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Meet an Indie Agency: CONVICTS
Disrupting the Agency Model with Culture-First Creativity
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Burning the Rulebook: How Foul Mouth Creative Started on Their Terms
Our first episode of Year 1 with Christian Gani is an eye-opener
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IndieWork Weekly: Go Ogle These Goggins Goggles
And SPORTS!
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Terri & Sandy Trolls WPP Following New In-Office Mandate
Time to cut the strings?