Behind the Deals: Indie Agency M&A

A brave new world for indies—and advice on thriving

Barkley and OKRP shook up the indie world (in a good way) with a glorious hookup. And there are other indies finding ways to grow together. We talk to some of the folks behind the deals, including a new one out of Boston. We’re joined by Lori Murphree of Evalla Advisors and Tim Cawley and Jenna Cummings of Rival to discuss the state of play in M&A, including:

  • How M&A can fill gaps
  • What brands expect from merged agencies
  • Why relationships (and making friends with other indies) matter more than ever
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