Barkley and OKRP shook up the indie world (in a good way) with a glorious hookup. And there are other indies finding ways to grow together. We talk to some of the folks behind the deals, including a new one out of Boston. We’re joined by Lori Murphree of Evalla Advisors and Tim Cawley and Jenna Cummings of Rival to discuss the state of play in M&A, including:
- How M&A can fill gaps
- What brands expect from merged agencies
- Why relationships (and making friends with other indies) matter more than ever
