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70% of Perimenopause Brands Are Run by Men
Ritual and Giant Spoon turn that stat into a four-part harmony — then let Jackie Tohn shut it down.
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Truly Lost Is Merch for Fans Who Don’t Watch.
Party Land and Truly Hard Seltzer built a sportswear line for everyone at the game who has no idea what's…
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Lufthansa Shows Its Premium Side, 1 Detail at a Time
Serviceplan's new global campaign skips the luxury clichés and zooms in on what guests can see, taste and feel onboard
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The Quarterback Slide Deserves a Stat Line
King's Hawaiian and Erich & Kallman recruited Eli Manning for a petition to make sliding an official football statistic.
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Corner Table Creative Put “Wifey Material” on a Wanted Poster
Upward relaunches as the home of modern courtship, with a new identity and a "Wanted for Life" campaign built for…
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Staples Built a Button Nobody Wants
40 years after the first store opened, a black Hard Button arrives to make the red one mean something again,…
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Danny DeVito is a Better QB Than Eli Manning
How Highdive turned two years of Danny DeVito carrying overstuffed sandwiches into an NFL quarterback origin story
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Quest Says Your Toughest Opponent Is a Tent
Zambezi won the business in a competitive pitch, then turned a masterbrand idea into Thursday Night Football in 90 days
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Hyundai’s Handprint Just Became Armor
INNOCEAN USA asked five childhood cancer survivors what kind of warrior they are, then built a national campaign out of…
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Gus Encourages Hoplark to Try New Things
A new brand platform turns the company that invented a beverage category into the one shaping what comes next
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40 Years In, Hooked on Phonics Plays the Long Game
The new campaign from Quirk Creative is less about learning to read than about what reading eventually turns into
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The WWE Championship Belt You Can Win From Your Couch
Cricket and ARGONAUT handed WWE superstars 60 seconds and one very long text message, then put the results on a…
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Partners + Napier Taps Yung Gravy for Checkers & Rally’s Original Song for 40th Anniversary
Partners + Napier turned the biggest song of 1986 into "Fryway to the Flava Zone" — an original Yung Gravy…
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King’s Hawaiian Teams Up with a Hanson Brother to Drop ‘MMMBites’ for New Soft Swirl Cinnamon Bites
The iconic '90s band member, Taylor Hanson, reimagines its smash hit to prove everything's better with Kings Hawaiian Bites in…
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Fire Kite Found a Boy Band to Bury the Penny
A retired coin, a Boy Throb fanbase with a track record and a $50,000 pool that turns photos into clean…
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A Baby Wanted Coffee. The Script Waited Years for a Sip.
Dead Ad Society's second Gold winner finally got made — with hungryman, INNOCEAN USA and a family-owned Pasadena roaster willing…
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TDA Boulder Highlights the Nonsense in Financial Ads to Show Off ‘No Nonsense Banking’ at First Interstate Bank
The campaign goes after banking clichés and introduces straight talk, real humans.
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Argonaut Releases First U.S. AI-fueled Work for Financial Platform Xero
Xero is driving global expansion with 600 AI-powered campaign variations.
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Cornett Sends Families Into Orbit to Save LEGOLAND From a Giant LEGO Asteroid
'LEGOLAND Needs You' turns the new Galacticoaster into a cosmic rescue mission where kids build the ship, ride the ride…