The independent agency world — news, work, people and thinking.
Featured Show Off
H/L and NorCal Toyota Throw Diwali a Bay Area Party
Fijiana's "Welcome to the Bay" powers a music-video-style spot built for young South Asians in NorCal
-
Hudson Square Gets a Benefits Hotline
Six+One built a working phone line, a fictional HR boss and a deliberately dated onboarding video to sell a neighborhood's…
-
Jane Lynch Turns Goodwill Donations Into Micro-Musicals
Young & Laramore's "The Stuff Your Stuff Can Do" sends a singing Goodwill employee into everyday life to explain what…
-
Meals on Wheels America Turns Holiday Memories Into a Call for Action
Public Inc. scores a 65-second holiday spot to "Auld Lang Syne," then lets the room go quiet
-
The Black Forest Built Kelly Clarkson a Bird
A Brooklyn shop wouldn't sell her a mechanical songbird, so Saint Elmo's Tourism and Schwarzwald Tourismus made her a cuckoo…
-
Dear First Graduate: BSSP Hands the Diploma Moment Back to the Family
Six graduates thought they were sitting down for a standard interview — instead, handwritten letters from family and mentors did…
-
Texas Pete Built an Advent Calendar for Your Leftovers
Twelve mini hot sauces, 12 recipes and a countdown that starts after the turkey is carved, with work from McKinney
-
Carl’s Jr. Gives Bert Kreischer the Fancy Pants
Erich & Kallman introduces the Angus Steakhouse Burger with one simple question: if the burger dresses up, shouldn't you?
-
Finish Him: The Ad Industry Gets Its Own Fighting Game
Brief Fighter turns copywriters, art directors, strategists and account leads into playable fighters — and the beta is open
-
Cup Noodles Gave Its Socials to a Vampire
Cornett hands Cup Noodles' social channels to a 300-year-old influencer with one small problem
-
70% of Perimenopause Brands Are Run by Men
Ritual and Giant Spoon turn that stat into a four-part harmony — then let Jackie Tohn shut it down.
-
Truly Lost Is Merch for Fans Who Don’t Watch.
Party Land and Truly Hard Seltzer built a sportswear line for everyone at the game who has no idea what's…
-
Lufthansa Shows Its Premium Side, 1 Detail at a Time
Serviceplan's new global campaign skips the luxury clichés and zooms in on what guests can see, taste and feel onboard
-
The Quarterback Slide Deserves a Stat Line
King's Hawaiian and Erich & Kallman recruited Eli Manning for a petition to make sliding an official football statistic.
-
Corner Table Creative Put “Wifey Material” on a Wanted Poster
Upward relaunches as the home of modern courtship, with a new identity and a "Wanted for Life" campaign built for…
-
Staples Built a Button Nobody Wants
40 years after the first store opened, a black Hard Button arrives to make the red one mean something again,…
-
Danny DeVito is a Better QB Than Eli Manning
How Highdive turned two years of Danny DeVito carrying overstuffed sandwiches into an NFL quarterback origin story
-
Quest Says Your Toughest Opponent Is a Tent
Zambezi won the business in a competitive pitch, then turned a masterbrand idea into Thursday Night Football in 90 days
-
Hyundai’s Handprint Just Became Armor
INNOCEAN USA asked five childhood cancer survivors what kind of warrior they are, then built a national campaign out of…