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Fare Thee Well, GUT
Good luck on the next chapter.
Welp, these moments are inevitable. A great indie decides it’s time to sell/get acquired/take an investment. There’s a history of this happening but, for many, it stings a little. But does it, really? The fact is simple: any business, no matter the industry, endeavors to grow. It’s no different for an indie agency.
But emotions can run high. Such is the case with GUT, who recently sold a majority stake to Globant. The natural reaction? Aw, that’s too bad, we loved having GUT as an indie.
As much as we will miss GUT’s indie status, we took a moment to celebrate the past five years of hard work that led to this moment. Fare thee well, GUT—and good luck in the next stage of chapter of your story.
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Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
