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Featured Consultant Corner
Unreasonable Conference Picks Experts’ Brains on Consumer Behavior
The conference, sponsored by Y&L, helps educate marketers on the best ways to reach consumers.
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Your Case Study Has 15 Seconds. A Cannes Insider and a Grand Prix Strategist Explain What to Do With Them
Two awards veterans break down category selection, case study storytelling and the budget-first approach for awards season.
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Agency Positioning: Being Known for Something Beats Known for Everything
Howard Moggs has heard it all. “We work with clients big and small, across all categories.” “We create breakthrough work.”…
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The New Business Problem Isn’t Getting the Meeting. It’s After It’s Over
Three consultants on why indie agencies keep filling the pipeline and starving the revenue