Since we’re snapping more than one category together to save a little time, we plausibly (?) connected Industry Craft and Social + Influencer shortlists. It had to do with the letter “I.” Yeah, that’s lazy.
Regardless, take a quick peek at the indies on those shortlists.
And a huge tip of the 🎩 to our Indie Agency News Members on the lists: Mother (the London one) and Special Group!
Indie Social and Influencer Shortlist
| Entrant / Idea Creation | Brand | Title |
| 404, Sao Paulo / Galeria, Sao Paulo | Netflix | The Cruise Heist |
| Biite, Los Angeles | Taco Bell | Taco Bell Live Más Live |
| Bursty Company, Melbourne | Puma | Winning The World Cup And Changing History: Og Campaign X Puma |
| Buzzman, Paris | Burger King France | The Unnoticeable Whopper |
| Buzzman, Paris | Nyx Professional Makeup | The True Id Card |
| Buzzman, Paris | Burger King France | The Unnoticeable Whopper |
| Callen, Austin | Carl’s Jr | Carl’s Jr Leaked Employee Training Videos |
| Courage, Toronto | KFC | KFC X Street Fighter |
| Courage, Toronto | Kitkat | Have Ai Break |
| Courage, Toronto | KFC | KFC Finger Lickin’ Open Endorsement |
| Day One Agency, New York | Chipotle Mexican Grill | Chipotle Mukbang Survival Kit |
| Edelman Spain, Madrid | Instituto Ampara Animal | The Wild Algorithm |
| Edelman, New York / Ajinomoto, New York | Ajinomoto | #Cancelpizza |
| Fifco, Heredia / Joystick, Fifco, Lindora | Fifco, Imperial | Unseen Goals |
| Fred & Farid Los Angeles, Los Angeles | Wif (Women In Film) | The End Credits |
| Hope And Glory, London | Ikea | Ikea Throws In A Towel |
| Howatson+Company, Sydney | Modibodi | I’m Dying Inside |
| Hoy, Buenos Aires | Fuca, Racing And Kappa | Shield Against Cancer |
| Johannes Leonardo, New York | Adidas Basketball | Ae 1 |
| Jung Von Matt Ag, Hamburg | Myclimate | Myclimate “Carbon Tracker” |
| Lg2, Quebec | Dans La Rue | Adress Change |
| Lg2, Quebec | Dans La Rue | Adress Change |
| Marketsquare, Copenhagen | Dansklærerforeningen | Pensum_gpt |
| Maybelline Cosmetics, London / Origiful, France | Maybelline | Maybelline’s Viral Cgi Mascara Video |
| Mojo Supermarket, New York / Creative X, California / Meta, Menlo Park | Yes, Couch! | |
| Mojo Supermarket, New York / Creative X, California / Meta, Menlo Park | Yes, Couch! | |
| Mojo Supermarket, New York / Creative X, California / Meta, Menlo Park | Yes, Couch! | |
| Mojo Supermarket, New York / Creative X, California / Meta, Menlo Park | Yes, Couch! | |
| Mother, London | KFC | KFC ‘We Heard You’ |
| Ottobock, Duderstadt / Pia Nordpol, Hamburg | Ottobock | #Iamamountain – A Global Community Movement For Disability Representation |
| Rethink, Toronto | Heinz Ketchup | Heinz Ketchup & Seemingly Ranch |
| Rethink, Toronto | Heinz Ketchup | Heinz Ketchup & Seemingly Ranch |
| Slap Global, Buenos Aires | Pepsico Purchase | Lay’s Chip Cam |
| Slap Global, Buenos Aires | Pepsico Purchase | Lay’s Chip Cam |
| Small, New York | Coordown | Assume That I Can |
| Small, New York | Coordown | Assume That I Can |
| Small, New York | Coordown | Assume That I Can |
| Special, Auckland | Uber Eats | Cliché Codes |
| Special, Los Angeles / Special, Sydney | Uber Eats | Be Honest |
| Special, Los Angeles / Special, Sydney | Uber Eats | Be Honest |
| Vaynermedia, New York | Duracell | Duracell X Ariana Madix Innovative Use Of Influencers/Creators |
| Wieden+Kennedy, New York | Ford | Ford X Sydney Sweeney |
| Wieden+Kennedy, New York | Ford | Ford X Sydney Sweeney |
| Wieden+Kennedy, New York | Ford | Ford X Sydney Sweeney |
| Wieden+Kennedy, Portland / Superette, San Francisco | Doordash | Doordash-All-The-Ads |
| Wieden+Kennedy, Portland / Superette, San Francisco | Doordash | Doordash-All-The-Ads |
| Wieden+Kennedy, Portland / Superette, San Francisco | Doordash | Doordash-All-The-Ads |
| Wieden+Kennedy, Portland / Superette, San Francisco | Doordash | Doordash-All-The-Ads |
Indie Industry Craft Shortlist
| Entrant / Idea Creation | Brand | Title |
| Artplan, São Paulo | Desierto Vestido & Fashion Revolution | Atacama Fashion Week |
| INNOCEAN Berlin | Robert Capa Contemporary Photography Center | 1943 |
| INNOCEAN Berlin | Robert Capa Contemporary Photography Center | Century |
| INNOCEAN Berlin | Robert Capa Contemporary Photography Center | 1943 |
| INNOCEAN Berlin | Rsf | The First Speech. Russia |
| INNOCEAN Berlin | Rsf | The First Speech. Turkey |
| INNOCEAN Berlin | Rsf | The First Speech. Venezuela |
| Jung Von Matt Ag, Hamburg | Hyundai | The Last Safety Feature – Flood |
| Jung Von Matt Ag, Hamburg | Hyundai | The Last Safety Feature – Sandstorm |
| Steve, Paris | World Vision France | Unshowable |
| The Nine, Shanghai | Yotkan Ancient City In Xinjiang, China | Magnificent |
- About the Author
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Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
