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It may be too easy to talk about an indie in Indy, but here we are with the good folks at The Basement.
Co-founder and director Brian Phillips and the agency’s CEO, Conrad Edwards, joined us to discuss how a strong shop in the middle of the U.S. punches well above its weight.
It’s all about data and delight—first started as a studio resource for agencies, focused on high-end interactive, The Basement found its way forward.
A digital leader in Indianapolis, The Basement’s midwest sensibility matches up nicely with other markets in the region like Kansas City, Milwaukee, Cincinnati and others—and they proudly lean into their heritage.
Growth is the name of the game for The Basement, approaching 60 people at the agency and growing its footprint with brands outside of the state. Additionally, The Basement is a place where talent gets ample opportunity to thrive and influence the agency’s future.
Watch the interview
Agency stats
- Founded: 2007
- Location: Indianapolis
Best-known for
High-end digital work for brands—and that punching way above its weight thing.
Why the agency loves being indie
Phillips was an OG graffiti artist and loved that culture—which carried over into the business. It’s about taking risks to make great work while leveraging curiosity and freedom.
Why brands should work with this agency
Transparency. The agency believes it’s a competitive advantage and leads to the best work.
Why talent should put this agency on their list
Nurturing talent is a massive part of the agency’s belief system—with internal staff getting opportunities to grow.
More from the agency
Learn more
- Agency site
- Agency career page
- The Basement on Instagram
- The Basement on LinkedIn
- Brian Phillips on LinkedIn
- Conrad Edwards on LinkedIn
Contact
- Phone: 317-352-5848
- Email: business@thebsmnt.com
- About the Author
- Latest Posts
Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
