Pitch an Op-Ed

Indie Agency Ink is the indie home for opinions and big thinking. Here’s what we publish, what gets cut, and how to send it.

What we publish

  • Op-eds, bylines and thought leadership from people inside the indie agency world: practitioners, founders, partners, consultants. We’re not a vendor pub; we’re an indie agency pub.
  • 700–1,200 words is the sweet spot. Shorter is fine if it’s sharp.
  • A real thesis. Not a recap of a trend — your take on the trend.
  • Practitioner credibility. You’ve done the thing you’re writing about.

What kills a submission

  • Sales pitch in disguise. If your company shows up more than twice, or your product is the answer to the problem, it’s a no.
  • Saturated topic with no new angle. “AI is changing advertising” without a sharper hook gets cut.
  • A great hook with no second half. If you say “X is dead,” you have to tell us what replaces it.
  • Unsourced stats. If you cite a number, link the source.
  • Counterargument left unaddressed. We expect you to anticipate the pushback.

Not an op-ed?

News tips, sponsorship, and everything else have their own inboxes. See all the ways to reach us →

Send your pitch

Email your op-ed or pitch directly. No forms.

Email your pitch

Include in your email

  1. A working headline
  2. Your thesis in two or three sentences
  3. A short bio: role, agency, why you
  4. The draft, pasted or linked

When you’ll hear back

Members get a response within three business days.

Non-members are contacted only if the op-ed is accepted.

Become a member on IndieHQ →