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    Tag: 22Squared

    A close-up of carved black chess pieces, including a knight, rook, bishop, and pawns, positioned on a chessboard.

    Horse-Powered Travel Planners and Other Reasons the Indie World Doesn’t Do Boring

    Indie Spin: The one with predictive creator math, a Kentucky Fried three-peat, and a zombie game announcement nobody saw coming.
    editorialindieagency-news
    Indie Agency News Team April 7, 2026
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    A turntable playing a vinyl record sits on a cabinet next to a vase with a plant and a row of records against a red wall.

    Record Players, Mob Bosses, and AI’s Privilege Problem

    Indie Spin: The one with nuclear submarine vodka, a fake construction site in Soho, and 83.6% of shoppers who can't tell your brand apart.
    editorialindieagency-news
    Indie Agency News Team April 3, 2026
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    A large crowd of people holding golden retrievers stands under a Welcome to Golden archway in a city street, with mountains visible in the background, celebrating an Indie Affair.

    The Ad Age A-List Just Became an Indie Affair — and a Golden Retriever Is Helping Close Brand Deals

    Indie Spin: The one with three "Agency of the Year" designations, a road safety campaign from Northern Ireland that lands harder than most, and why th…
    kob
    Kyle O'Brien March 10, 2026
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    A screenshot of a virtual meeting with agency leaders Doug Zanger, Genna Franconi, Claude Silver, and Jill Smith, each shown in separate boxes with name labels—a glimpse into an executive playbook in action.

    Why Three Agency Leaders Threw Out the Executive Playbook to Be More Real

    When authenticity beats polish, everybody wins
    editorialindieagency-news
    Indie Agency News Team August 14, 2025
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    Animated illustration of a sunset behind a town skyline, perfect for branding or town renaming projects—featuring houses, churches, trees, and layered orange and pink skies reminiscent of Dunkins vibrant palette.

    When Dunkin’ Renames Your Town

    Indie Spin: The one with municipal makeovers, chief heart officers, and fractional futures
    editorialindieagency-news
    Indie Agency News Team August 4, 2025
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    A collage of four Halloween-themed house porch scenes with neon text overlays, featuring decorations, pumpkins, glowing lights, and a subtle Airheads-scented twist. Curated by IndieWork Weekly for festive inspiration.

    IndieWork Weekly: An Airheads-Scented Foot Odor Antidote

    Plus: Indies get real (and a little cheeky) about young athletes’ mental health
    jesszafarrisgmail-com
    Jess Zafarris October 11, 2024

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