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    Tag: Abalone Partners

    Black image with white text promoting a segment called Beyond the Rankings: Super Bowl Ad Truths, featuring Lori Golden and Paul Williams from Abalone Partners on Indie TV, delivering a Super Bowl Debrief on the Loudest Work.

    Sometimes the Loudest Work Isn’t the Loudest — A Super Bowl Debrief

    Abalone Partners and Quality Meats on restraint, Gen Z blind spots and why the quietest ad in the room may have been the smartest
    editorialindieagency-news
    Indie Agency News Team February 13, 2026
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    Illustration of identical yellow figures with sunglasses and suits on a conveyor belt, with a tag labeled 10M and a jar hanging overhead.

    Super Bowl Advertisers Spent Up to $10M Per Spot. Here’s What Happened Next (Especially With Talent)

    A talent strategist on the missing Gen Z play, the AI trust gap and why no one cast the next Walton Goggins
    lgoldenabalonepartners-com
    Lori Golden February 10, 2026
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    The Hollywood sign on a distant hillside is framed by palm trees, with a black banner below reading, Meet an Indie Agency | Abalone Partners, your trusted brand agent, and the Indie Agency News logo.

    The Brand’s Agent: Abalone Partners Sits on a Critical Side of the Talent Table

    Three ex-TMA pros launched a consultancy that works exclusively for brands—and announced themselves with a Super Bowl Grand Prix
    editorialindieagency-news
    Indie Agency News Team November 28, 2025
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