Spider-Man’s Rooftop Stakeout, a Lab Coat Trophy, and the DevOps Rookie Who Beat the Clock
Indie Spin: The one with the human-in-the-loop reality check, creators-as-media, and a golf prize you can actually wear.
Tag: Allen & Gerritsen
The 15% Tax: Why A&G Declared Independence From the Hour
Andrew Graff argues that hourly billing quietly drains agency energy — and that indies, not holding companies, have the leverage to end it
The Croisette Hangover, a Baguette With Strategic Weight, and a $10,755 Problem That Shrank to $3,381
Indie Spin: The one with the Cannes comedown, the return of a summer Yeti, and the metric quietly wrecking your growth.
When Indie Agencies Sweep Awards Season, Then Send LEGOLAND Coaster Reactions to the Edge of Space
Indie Spin: The one with a Grand Clio for Grindr, Lionel Messi in six months, and a Jeep origin story.
The Best Met Gala Statement Wasn’t on the Red Carpet
Indie Spin: The one with the bulletproof dress, therapy in a pint, and an accidental fleet of pilots.
3 Agencies Just Told You Where They’re Headed Next
Highdive, Born and Raised and Allen & Gerritsen made leadership hires this week that have nothing to do with filling vacancies
Indie Spin: The One Where Everyone Had Opinions About The Big Game
Indie Spin: The one with Super Bowl autopsies, AI efficiency traps, and frozen pizza opera rock
AI Agents Predicting Super Bowl Spots and Other Contemporary Agency Concerns
Indie Spin: The one with agentic creative teams, AI-only social networks, and what happens when Bridgerton meets Facebook Marketplace.
A&G’s Amperspam Returns With More Fonts, More Meat, And A Clearer Point
The effort aims to help food insecurity in Philadelphia and Boston.
Fan-Made Jingles and Other Reminders That Creativity Still Comes From Anywhere
Indie Spin: The one with brands learning to get out of the way, creatives proving their worth, and a treadmill that doubles as a lawn mower
The Art of Selling Creative That Sounds Too Bold to Happen
How Allen & Gerritsen and Quality Meats navigated from brainstorm to buy-in
When Dunkin’ Renames Your Town
Indie Spin: The one with municipal makeovers, chief heart officers, and fractional futures
Giant Spoon Drops 100 Million Players Into Google’s Loyalty Program
Indie Spin: The one with gaming platform takeovers, algorithmic rebellion, and 75-year research legacies
40 and Forward: The Story of A&G
How this Boston legend sidestepped the dot-com rush and built smarter
Show Off: Indies Go Green
This week’s roundup is flourishing with Earth Day magic, among other brilliance
