The independent agency world — news, work, people and thinking.
Featured Buntin
Folklore’s Founder Hired His Own CEO. Twice.
Mike Matheny knows where his strengths stop. Obele Brown-West read all 300 pages to learn where Folklore's begin
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Grocery Store Receipts, a Rain-Soaked Sword Fight, and the Case for Being a Shark
Indie Spin: The one with an 83% valuation jump, a DP who jumped into Lake Arrowhead, and the ballot that…
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A Flying Suitcase, a Beer Named After an Album, and the Weekend the Ballot Closes
Indie Spin: The one with Wrong Guard, a 42% CPM drop, and a hot air balloon shaped like luggage.
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AI’s Steamed Carrot Problem, a Ketchup Ambush, and a Bodega Built for Protein
Indie Spin: The one with a fleet of Leading Women, a Times Square hot dog hijack, and 93% of physicians…
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Presidential Portraits, Butterbeer Bars, and the Day the AI Rules Got Real
Indie Spin: The one with a $56 billion betting market, a MoonPie rescue mission, and Cornett's ice cream truck.
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Fake TikTok Bros, Hot Dogs in History Paintings, and a Trophy Case That Won’t Quit
Indie Spin: The one with an infiltrated algorithm, a Cannes countdown, and the 95% of buyers who aren't listening.
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The Best Met Gala Statement Wasn’t on the Red Carpet
Indie Spin: The one with the bulletproof dress, therapy in a pint, and an accidental fleet of pilots.
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Sky Bunk Beds, Maya Angelou’s Confession, and the 47% Loyalty Cliff
Indie Spin: The one with Air New Zealand's NYC stunt, two Webbys for an AR project, and a $420M gaming…
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Cerulean’s Second Coming, Bruce the Goat, and a Mountain of Pencils
Indie Spin: The one with a Green Mountain goat, CMOs as first responders, and Gen Z's split verdict on kids.
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An Oscar Nomination, a Dublin Pub in Dubai and the Slow Funeral of the Follower Count
Indie Spin: The one with awards season reverb, extraction debt and the hard questions indie agencies are quietly answering right…
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Madison Avenue’s Problem Is Everyone Else’s Opportunity
Indie Spin: The one with heartland advantage, ScrollSticks, and the brands decline is already hunting.
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Shortlists, Survival Strategies and the Comedy Business Case
Indie Spin: The one with agency recognition, CMO pressure points, and why laughter is a differentiator
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Measurement That Moves the Needle (And Other Things That Shouldn’t Be This Hard)
Indie Spin: The one with conviction metrics, swicy culture, and the surprising ROI of treating different brands differently
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Willie Nelson vs. One-Hit Wonders: An Indie’s Take on Brand Building
Why Buntin thinks lasting conviction beats fleeting attention every time
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Search Awards Season and Sustainability Storytelling
The one with US Search Awards drama, Amazon's sustainability visuals, and a very specific meat grinder reference
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Receipts, Badges, and the 60% Reality
Indie Spin: The one with platform certifications, AI percentages, and very specific career advice
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Mischief’s 5-Year Body Reconstruction and Other Pre-Cannes Preparations
Indie Spin: The one with hot tub resurrections, AI writers getting pink slips, and Dick jokes making Lions
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Fade In On An Exceptionally Well-Written Caption About Transitions
Indie Spin: The one about adults stealing goldfish from kids, Google's privacy plot twist (again), and why someone just posted…
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When Saved Folders Become Content Gold Mines
Also featuring sauce bidding wars, agency underwear, and Vegas creative adventures