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Featured Curiosity
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
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Madison Avenue’s Problem Is Everyone Else’s Opportunity
Indie Spin: The one with heartland advantage, ScrollSticks, and the brands decline is already hunting.
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Balls for Balls, Brain Surgery, and the Business of Being Funny
Indie Spin: The one with testicular health at a German football stadium, two decades of bath faucet loyalty, and a…
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Indie Spin: The one with AI guardrails, creator economies, and why craft just became the new flex
Indie Spin: The one with prediction markets, agentic AI creative directors, and the death of free spec work
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AI Agents Predicting Super Bowl Spots and Other Contemporary Agency Concerns
Indie Spin: The one with agentic creative teams, AI-only social networks, and what happens when Bridgerton meets Facebook Marketplace.
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When Hotels Meet AI and Agencies Rethink Everything
Indie Spin: The one with GEO replacing SEO, influencer budgets funding handbags, and pitch secrets finally spilled
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37% of Consumers Now Start With AI, Not Google
Indie Spin: The one with search's quiet revolution, beer made from rescued bread, and the performance enhancers Canadian athletes actually…
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Indies Double Down on Being Human While AI Rewrites the Rules
Indie Spin: The one with 100+ predictions, AI agents, and Jonas Brothers taking on algorithm clutter.
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Root Beer Cologne and the Death of Guessing: When Indies Get Real About What’s Working
Indie Spin: The one with fragrance stunts, attention economics, and marketing's least favorite truth
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CMOs, Crisis Plans, and the Never-Normal Business of Staying Relevant
Indie Spin: The one with AI reshaping buying behavior, crisis readiness data, and why the CMO isn't dead after all.
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Measurement That Moves the Needle (And Other Things That Shouldn’t Be This Hard)
Indie Spin: The one with conviction metrics, swicy culture, and the surprising ROI of treating different brands differently
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How to Compete on Creative and Media Without Hiring 50 People
Why indie agencies win when they focus on ideas and partner on execution
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Data Points and Golden Retrievers: When Numbers Tell Stories and Campaigns Get Creative
Indie Spin: The one with explosive social AOR growth, humor math, and tactical stress balls
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Search Awards Season and Sustainability Storytelling
The one with US Search Awards drama, Amazon's sustainability visuals, and a very specific meat grinder reference
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The Toronto Report: A Big Week at Ad Age Small Agency
Ad Age's Small Agency Conference wrapped up in Toronto with IAN members claiming 40% of all awards
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When 8 Slices of Pizza Beat 8 Slices of Burger (And Other Indie Math That Adds Up)
Indie Spin: The one with Domino's dismembering burgers, indies calling BS on sacred cows, and 400 million people learning about…
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DUDE Wipes Takes a Giant Leap for Mankind’s Behind in New Campaign from Curiosity
And yes, Uranus made an appearance
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Ranch Dressing Reality Shows and Other Signs of Peak Creative Confidence
Indie Spin: The one with live dressing cams, AI guardrails, and leadership do-overs
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Fade In On An Exceptionally Well-Written Caption About Transitions
Indie Spin: The one about adults stealing goldfish from kids, Google's privacy plot twist (again), and why someone just posted…