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Featured Cutwater
H/L and NorCal Toyota Throw Diwali a Bay Area Party
Fijiana's "Welcome to the Bay" powers a music-video-style spot built for young South Asians in NorCal
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200 Ads Before Lunch, a Ponytail on a 737, and the Wonder Bread Question
Indie Spin: The one with a famous ponytail, a Wonder Bread factory, and an Elf on the Shelf.
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A £50,000 Chicken Test and Other Acts of Devotion
Indie Spin: The one with fried chicken loyalty, contract fine print, and a bear named Backpack.
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Only 5% of Travelers Book What the AI Told Them To
Indie Spin: The one with a 33% disagreement, a four-day comeback ad, and an agency backing a fat bear.
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A Pontiac Fry-ero, a Ten-Foot Fridge, and the Question Holdcos Keep Getting Asked
Indie Spin: The one with Yung Gravy, a pickleball hype tunnel, and 82% of physicians saying they're overworked.
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Every Brand Is Either a Tim Curry Role or a Dolly Parton Song
Indie Spin: The one with the Whopper's comeback, seashells finding their way home, and a bodega in Queens.
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Grocery Store Receipts, a Rain-Soaked Sword Fight, and the Case for Being a Shark
Indie Spin: The one with an 83% valuation jump, a DP who jumped into Lake Arrowhead, and the ballot that…
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A Flying Suitcase, a Beer Named After an Album, and the Weekend the Ballot Closes
Indie Spin: The one with Wrong Guard, a 42% CPM drop, and a hot air balloon shaped like luggage.
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Spider-Man’s Rooftop Stakeout, a Lab Coat Trophy, and the DevOps Rookie Who Beat the Clock
Indie Spin: The one with the human-in-the-loop reality check, creators-as-media, and a golf prize you can actually wear.
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Fermented Back Sweat, Defeated Discounts, and the Week Brands Started Advertising to Robots
Indie Spin: The one with a solar-powered beer cooler, a $35 million hidden-fee bill, and 46 heartbroken fanbases.
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One Show Pencils, a Whisky With No Tasting Notes, and a Coalition Heading to Cannes
Indie Spin: The one with Rethink's 29 Pencils, Willem Dafoe picking whisky on feeling alone, and Indie at Large launching…
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The Best Met Gala Statement Wasn’t on the Red Carpet
Indie Spin: The one with the bulletproof dress, therapy in a pint, and an accidental fleet of pilots.
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Candy-Crushed Arenas, Cinematic Shopping Lists, and the 39% of Agency Contracts That Forgot About AI
Indie Spin: The one with the anti-nicotine campaign terrifying the internet, the feature-length hot sauce film, and the metric that…