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    Tag: David&Goliath

    Four golden brown baguettes are stacked on a cloth with a rustic brick oven background, suggesting a bakery or home kitchen setting.

    The Croisette Hangover, a Baguette With Strategic Weight, and a $10,755 Problem That Shrank to $3,381

    Indie Spin: The one with the Cannes comedown, the return of a summer Yeti, and the metric quietly wrecking your growth.
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    Indie Agency News Team July 10, 2026
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    A wooden barrel-shaped butter churn

    Butter-Churning Vests, Skydiving Frogs, and the Indie Summer of Strange

    Indie Spin: The one with the runner's butter vest, the s'mores civil war, and 13.5 million views in 48 hours.
    editorialindieagency-news
    Indie Agency News Team June 12, 2026
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    Figure holding a gold and white megaphone

    Venus Has a Frequency, Heinz Has a Napkin Gag, and Boring Ads Have a $228 Billion Bill

    Indie Spin: The one with a Madden mod that simulates concussions, an agency born from an organ-donor soccer campaign, and why your logo is not your br…
    editorialindieagency-news
    Indie Agency News Team May 12, 2026
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    A modern Sky Bunk Bed

    Sky Bunk Beds, Maya Angelou’s Confession, and the 47% Loyalty Cliff

    Indie Spin: The one with Air New Zealand's NYC stunt, two Webbys for an AR project, and a $420M gaming verdict.
    editorialindieagency-news
    Indie Agency News Team April 28, 2026
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    Several yellow pencils are scattered on a white surface with a red, heart-shaped pencil sharpener among them—a true Mountain of Pencils waiting for inspiration.

    Cerulean’s Second Coming, Bruce the Goat, and a Mountain of Pencils

    Indie Spin: The one with a Green Mountain goat, CMOs as first responders, and Gen Z's split verdict on kids.
    editorialindieagency-news
    Indie Agency News Team April 21, 2026
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    A flower bouquet

    Privacy Premiums, Emmy Nods, and the Agency That Opened a Flower Shop

    Indie Spin: The one with Response Media's HBR data, Colossus's Jon Stewart moment, and SuperBloom's retail experiment.
    editorialindieagency-news
    Indie Agency News Team April 14, 2026
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    Assorted colorful gummy candies displayed in metal trays, with plastic tongs placed on top for serving—like a scene from cinematic shopping lists where candy-crushed arenas tempt every sweet tooth.

    Candy-Crushed Arenas, Cinematic Shopping Lists, and the 39% of Agency Contracts That Forgot About AI

    Indie Spin: The one with the anti-nicotine campaign terrifying the internet, the feature-length hot sauce film, and the metric that isn't the flex you…
    editorialindieagency-news
    Indie Agency News Team April 10, 2026
    0 Comments
    A turntable playing a vinyl record sits on a cabinet next to a vase with a plant and a row of records against a red wall.

    Record Players, Mob Bosses, and AI’s Privilege Problem

    Indie Spin: The one with nuclear submarine vodka, a fake construction site in Soho, and 83.6% of shoppers who can't tell your brand apart.
    editorialindieagency-news
    Indie Agency News Team April 3, 2026
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    Shamrock up close

    An Oscar Nomination, a Dublin Pub in Dubai and the Slow Funeral of the Follower Count

    Indie Spin: The one with awards season reverb, extraction debt and the hard questions indie agencies are quietly answering right now.
    kob
    Kyle O'Brien March 17, 2026
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    Trophy with laurel wreath

    Animation Wishes, Spaghetti Westerns, and the New Math on Customer Loyalty

    Indie Spin: The one with creative ambition meeting smart platforms, cultural participation that actually works, and some genuinely impressive data poi…
    kob
    Kyle O'Brien January 27, 2026
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    A woman with mechanical gears and tubes integrated into her neck and head, evoking a human-robot hybrid embodying AI and human creativity, with a serious facial expression.

    Indies Double Down on Being Human While AI Rewrites the Rules

    Indie Spin: The one with 100+ predictions, AI agents, and Jonas Brothers taking on algorithm clutter.
    editorialindieagency-news
    Indie Agency News Team January 8, 2026
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    A colorful comedy mask with teal and purple accents, smiling widely, symbolizes the vibrant spirit of the comedy business, set against a plain white background.

    Shortlists, Survival Strategies and the Comedy Business Case

    Indie Spin: The one with agency recognition, CMO pressure points, and why laughter is a differentiator
    zanger
    Doug Zanger October 28, 2025
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    - Data Points and Golden Retrievers: When Numbers Tell Stories and Campaigns Get Creative - sept 6

    Data Points and Golden Retrievers: When Numbers Tell Stories and Campaigns Get Creative

    Indie Spin: The one with explosive social AOR growth, humor math, and tactical stress balls
    zanger
    Doug Zanger September 6, 2025
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    A group of five trophies and one abstract human figure are displayed on a flat surface with a blue and purple gradient background, capturing the spirit of Awards Season and the power of storytelling.

    Search Awards Season and Sustainability Storytelling

    The one with US Search Awards drama, Amazon's sustainability visuals, and a very specific meat grinder reference
    editorialindieagency-news
    Indie Agency News Team August 7, 2025
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    Animated illustration of a sunset behind a town skyline, perfect for branding or town renaming projects—featuring houses, churches, trees, and layered orange and pink skies reminiscent of Dunkins vibrant palette.

    When Dunkin’ Renames Your Town

    Indie Spin: The one with municipal makeovers, chief heart officers, and fractional futures
    editorialindieagency-news
    Indie Agency News Team August 4, 2025
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    A digital illustration of two men: an older Colonel with white hair, glasses, and a goatee, and a younger man with curly hair, glasses, a cap, and a chain necklace inspired by Bad Bunny. An owl is beside the older man.

    When Bad Bunny Wears Your Brand and Colonels Stop Smiling

    Indie Spin: The one with serious chicken, fake crises, and lemur-safe AI
    editorialindieagency-news
    Indie Agency News Team July 17, 2025
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