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Featured GYK
Filterbuy’s Air Filter Ad Starts Normal. Then It Gets Gloriously Unhinged
PDA's national push for the brand opens as a tidy home-care ad. By the end there's a moose in the doorway and some amorous bunnies in the bedroom
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A Flying Suitcase, a Beer Named After an Album, and the Weekend the Ballot Closes
Indie Spin: The one with Wrong Guard, a 42% CPM drop, and a hot air balloon shaped like luggage.
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Fake TikTok Bros, Hot Dogs in History Paintings, and a Trophy Case That Won’t Quit
Indie Spin: The one with an infiltrated algorithm, a Cannes countdown, and the 95% of buyers who aren't listening.
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Fifty Submarine Spots, One Yellow Pencil, and a Camcorder Full of BuzzBallz
Indie Spin: The one with humor pencils, human taxidermy, and Tim and Eric in a basement.
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Candy-Crushed Arenas, Cinematic Shopping Lists, and the 39% of Agency Contracts That Forgot About AI
Indie Spin: The one with the anti-nicotine campaign terrifying the internet, the feature-length hot sauce film, and the metric that…
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Horse-Powered Travel Planners and Other Reasons the Indie World Doesn’t Do Boring
Indie Spin: The one with predictive creator math, a Kentucky Fried three-peat, and a zombie game announcement nobody saw coming.
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GYK Lands the Creative Who Made a Super Bowl Ad More Viral Than the Game
Mark Philip's Gatorade Snapchat moment got more views than kickoff—now he's helping build the agency's next chapter
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Indies Double Down on Being Human While AI Rewrites the Rules
Indie Spin: The one with 100+ predictions, AI agents, and Jonas Brothers taking on algorithm clutter.
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Year-end reflections, holiday merriment, and the surprising science when overwhelmed travelers actually book
Indie Spin: The one with holiday playlists, holiday burnout research, and one very definitive holiday movie ranking
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From BevNET Tough Love to Minty Fresh Dog Breath
Indie Spin: The one with industry déjà vu, packaging that proves itself, and a new way for dogs to chew…
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Bacon-Scented Scratch Tickets and the Collective Search for Realness
Indie Spin: The one with anti-trends, scam-prevention pies, and why the commission model keeps getting called out.
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CMOs, Crisis Plans, and the Never-Normal Business of Staying Relevant
Indie Spin: The one with AI reshaping buying behavior, crisis readiness data, and why the CMO isn't dead after all.
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Shortlists, Survival Strategies and the Comedy Business Case
Indie Spin: The one with agency recognition, CMO pressure points, and why laughter is a differentiator
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Search Evolution and Creative Culture Wars: When Indies Question Everything
Indie Spin: The one with AI-SEO bubble warnings, animated taco partnerships, and culture shift strategies
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Bean Bag Chairs and Eight-Week Campaign Turnarounds
Indie Spin: The one with Chipotle-branded furniture, press card rejections, and AI-generated human stories
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When Bad Bunny Wears Your Brand and Colonels Stop Smiling
Indie Spin: The one with serious chicken, fake crises, and lemur-safe AI
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When Saved Folders Become Content Gold Mines
Also featuring sauce bidding wars, agency underwear, and Vegas creative adventures
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Recapping Some Wicked Good New England Creative
The 63rd Hatch Awards had some heavy hitters