The independent agency world — news, work, people and thinking.
Featured KDSP
H/L and NorCal Toyota Throw Diwali a Bay Area Party
Fijiana's "Welcome to the Bay" powers a music-video-style spot built for young South Asians in NorCal
-
200 Ads Before Lunch, a Ponytail on a 737, and the Wonder Bread Question
Indie Spin: The one with a famous ponytail, a Wonder Bread factory, and an Elf on the Shelf.
-
Only 5% of Travelers Book What the AI Told Them To
Indie Spin: The one with a 33% disagreement, a four-day comeback ad, and an agency backing a fat bear.
-
A Pontiac Fry-ero, a Ten-Foot Fridge, and the Question Holdcos Keep Getting Asked
Indie Spin: The one with Yung Gravy, a pickleball hype tunnel, and 82% of physicians saying they're overworked.
-
The 96th Percentile Is Getting Crowded
Indie Spin: The one with fourteen Adweek entries, a pizza built for one, and a brand memorability score.
-
Every Brand Is Either a Tim Curry Role or a Dolly Parton Song
Indie Spin: The one with the Whopper's comeback, seashells finding their way home, and a bodega in Queens.
-
Grocery Store Receipts, a Rain-Soaked Sword Fight, and the Case for Being a Shark
Indie Spin: The one with an 83% valuation jump, a DP who jumped into Lake Arrowhead, and the ballot that…
-
Cerulean’s Second Coming, Bruce the Goat, and a Mountain of Pencils
Indie Spin: The one with a Green Mountain goat, CMOs as first responders, and Gen Z's split verdict on kids.
-
Scissors Over Algorithms and the Burger King President Who Picks Up When You Call
Indie Spin: The one with the Fast Company sweep, invasive fish rebranding, and a concussion you can play.
-
4 Hired Guns Start Their Own Band (Not Really, but You Get the Point)
KDSP launches with four W+K alums who spent years as hired guns—now they're writing their own hits