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Featured Mintz + Hoke
A Rochester Agency Took Its Founder’s Name and Made It a Mindset
Partners + Napier is now Napier. Courtney Cotrupe and Rob Kottkamp on grit, wit, waking sleeping giants and working a little harder.
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Only 5% of Travelers Book What the AI Told Them To
Indie Spin: The one with a 33% disagreement, a four-day comeback ad, and an agency backing a fat bear.
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One Airing, 22x the Traffic, and Other Things Your Dashboard Won’t Tell You
Indie Spin: The one with 4.5 million donated miles, a pickle-green KFC, and IKEA furniture that talks in Skyrim.
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A Pontiac Fry-ero, a Ten-Foot Fridge, and the Question Holdcos Keep Getting Asked
Indie Spin: The one with Yung Gravy, a pickleball hype tunnel, and 82% of physicians saying they're overworked.
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Presidential Portraits, Butterbeer Bars, and the Day the AI Rules Got Real
Indie Spin: The one with a $56 billion betting market, a MoonPie rescue mission, and Cornett's ice cream truck.
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Privacy Premiums, Emmy Nods, and the Agency That Opened a Flower Shop
Indie Spin: The one with Response Media's HBR data, Colossus's Jon Stewart moment, and SuperBloom's retail experiment.
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Horse-Powered Travel Planners and Other Reasons the Indie World Doesn’t Do Boring
Indie Spin: The one with predictive creator math, a Kentucky Fried three-peat, and a zombie game announcement nobody saw coming.
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Madison Avenue’s Problem Is Everyone Else’s Opportunity
Indie Spin: The one with heartland advantage, ScrollSticks, and the brands decline is already hunting.
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37% of Consumers Now Start With AI, Not Google
Indie Spin: The one with search's quiet revolution, beer made from rescued bread, and the performance enhancers Canadian athletes actually…
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Root Beer Cologne and the Death of Guessing: When Indies Get Real About What’s Working
Indie Spin: The one with fragrance stunts, attention economics, and marketing's least favorite truth
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Media Mix Reality Checks and Other Strategic Recalibrations
Indie Spin: The one with measurement honesty, Gen Z pragmatism, and holiday commerce urgency.
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How Bad Bunny Generated $713 Million with Zero Flashy Promos
Indie Spin: The one with community-first cultural strategy, AI agents that work like colleagues, and the economics of authentic connection.
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Receipts, Badges, and the 60% Reality
Indie Spin: The one with platform certifications, AI percentages, and very specific career advice