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Meals on Wheels America Turns Holiday Memories Into a Call for Action
Public Inc. scores a 65-second holiday spot to "Auld Lang Syne," then lets the room go quiet
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A £50,000 Chicken Test and Other Acts of Devotion
Indie Spin: The one with fried chicken loyalty, contract fine print, and a bear named Backpack.
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Only 5% of Travelers Book What the AI Told Them To
Indie Spin: The one with a 33% disagreement, a four-day comeback ad, and an agency backing a fat bear.
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The 96th Percentile Is Getting Crowded
Indie Spin: The one with fourteen Adweek entries, a pizza built for one, and a brand memorability score.
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A Spokestrout, a Cat Named Mittens, and Ten Indies on the Inc. 5000
Indie Spin: The one with a fish who finally got the mic, 589 million hours of Canadian TV, and an…
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Venus Has a Frequency, Heinz Has a Napkin Gag, and Boring Ads Have a $228 Billion Bill
Indie Spin: The one with a Madden mod that simulates concussions, an agency born from an organ-donor soccer campaign, and…
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The Best Met Gala Statement Wasn’t on the Red Carpet
Indie Spin: The one with the bulletproof dress, therapy in a pint, and an accidental fleet of pilots.
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Cerulean’s Second Coming, Bruce the Goat, and a Mountain of Pencils
Indie Spin: The one with a Green Mountain goat, CMOs as first responders, and Gen Z's split verdict on kids.
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Record Players, Mob Bosses, and AI’s Privilege Problem
Indie Spin: The one with nuclear submarine vodka, a fake construction site in Soho, and 83.6% of shoppers who can't…
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Brainrot, Dead Campaigns, and the Radical Candor That Moved PG&E’s Trust Score 17 Points
Indie Spin: The one with uncomfortable client meetings, AI-invisible brands, and a creative director who learns more from dead campaigns…
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Complaint Hotlines and Gen Z Toothpaste
Indie Spin: The one with a presidential complaint hotline, an Amsterdam expansion, and AI that's quietly judging your operations.
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Madison Avenue’s Problem Is Everyone Else’s Opportunity
Indie Spin: The one with heartland advantage, ScrollSticks, and the brands decline is already hunting.
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AI Agents Predicting Super Bowl Spots and Other Contemporary Agency Concerns
Indie Spin: The one with agentic creative teams, AI-only social networks, and what happens when Bridgerton meets Facebook Marketplace.
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Super Bowl Sermons and the Death of Discount Culture
Indie Spin: The one with protein theology, AI litigation, and the quiet extinction of "sale" stickers
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Indies Double Down on Being Human While AI Rewrites the Rules
Indie Spin: The one with 100+ predictions, AI agents, and Jonas Brothers taking on algorithm clutter.
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Year-end reflections, holiday merriment, and the surprising science when overwhelmed travelers actually book
Indie Spin: The one with holiday playlists, holiday burnout research, and one very definitive holiday movie ranking
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CMOs, Crisis Plans, and the Never-Normal Business of Staying Relevant
Indie Spin: The one with AI reshaping buying behavior, crisis readiness data, and why the CMO isn't dead after all.
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Shortlists, Survival Strategies and the Comedy Business Case
Indie Spin: The one with agency recognition, CMO pressure points, and why laughter is a differentiator
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When Fry Boxes Reveal Brand Logic and Other Signs Indies Have Momentum
Indie Spin: The one with recognition rounds, strategic hires, and why fry boxes aren't accidental