Fermented Back Sweat, Defeated Discounts, and the Week Brands Started Advertising to Robots
Indie Spin: The one with a solar-powered beer cooler, a $35 million hidden-fee bill, and 46 heartbroken fanbases.
Tag: OBERLAND
Klick’s Double Crown, a First Lion for Spain, and the Magazine That Shouldn’t Exist
Indie Spin: The one with the Cannes double crown, a bingo card worth a million Zimbabwean dollars, and a fish pic intervention.
Butter-Churning Vests, Skydiving Frogs, and the Indie Summer of Strange
Indie Spin: The one with the runner's butter vest, the s'mores civil war, and 13.5 million views in 48 hours.
How a Joke About a Giant Juicer Ended Up in MoMA
Indie Spin: The one with permanent collections, Cannes cheat sheets, and a very pink dumpster.
One Show Pencils, a Whisky With No Tasting Notes, and a Coalition Heading to Cannes
Indie Spin: The one with Rethink's 29 Pencils, Willem Dafoe picking whisky on feeling alone, and Indie at Large launching with a stacked roster.
Back-to-Back Iridium, a Coffee Truck That Recruited 500 Doctors, and the Quiet Death of the 80/20 Rule
Indie Spin: The one with the seven-meter chili pepper, Mike Perez's million-citation analysis, and a vinyl record about a faucet collection.
Privacy Premiums, Emmy Nods, and the Agency That Opened a Flower Shop
Indie Spin: The one with Response Media's HBR data, Colossus's Jon Stewart moment, and SuperBloom's retail experiment.
Scissors Over Algorithms and the Burger King President Who Picks Up When You Call
Indie Spin: The one with the Fast Company sweep, invasive fish rebranding, and a concussion you can play.
Grief Campaigns, Bridgerton Spectacles, and a Dead-Wrong Bezos Quote
Indie Spin: The one with Olympic appointment viewing, AI search rewrites, and an argument Jeff Bezos lost years ago.
Indie Spin: The one with AI guardrails, creator economies, and why craft just became the new flex
Indie Spin: The one with prediction markets, agentic AI creative directors, and the death of free spec work
How Bad Bunny Generated $713 Million with Zero Flashy Promos
Indie Spin: The one with community-first cultural strategy, AI agents that work like colleagues, and the economics of authentic connection.
When Fry Boxes Reveal Brand Logic and Other Signs Indies Have Momentum
Indie Spin: The one with recognition rounds, strategic hires, and why fry boxes aren't accidental
When Gen Z Gets $100 for “Fun Purchases Only” (Spoiler: It’s Clothes)
Indie Spin: The one with Baby Boomer trillions, static billboard love letters, and hot honey that makes you question reality
Cannes Lions Day 3: Indies Win Big Across Media, Direct, PR & Creator Categories
65 Lions prove indies are built different
Giant Spoon Drops 100 Million Players Into Google’s Loyalty Program
Indie Spin: The one with gaming platform takeovers, algorithmic rebellion, and 75-year research legacies
Independent Agencies Storm the Croisette: From Losers’ Dinners to Creator Darwinism
Indie Spin: The one with Cannes countdowns, Brazilian brilliance, and why 97% deserve a party too