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Featured Partners + Napier
Filterbuy’s Air Filter Ad Starts Normal. Then It Gets Gloriously Unhinged
PDA's national push for the brand opens as a tidy home-care ad. By the end there's a moose in the doorway and some amorous bunnies in the bedroom
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The Sentient Bookshelf, the Pizza Tote, and MapQuest’s Second Act
Indie Spin: The one with a 22x traffic spike, a pickle-green KFC, and a bourbon named after a parking lot.
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A Pontiac Fry-ero, a Ten-Foot Fridge, and the Question Holdcos Keep Getting Asked
Indie Spin: The one with Yung Gravy, a pickleball hype tunnel, and 82% of physicians saying they're overworked.
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Partners + Napier Taps Yung Gravy for Checkers & Rally’s Original Song for 40th Anniversary
Partners + Napier turned the biggest song of 1986 into "Fryway to the Flava Zone" — an original Yung Gravy…
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One Show Pencils, a Whisky With No Tasting Notes, and a Coalition Heading to Cannes
Indie Spin: The one with Rethink's 29 Pencils, Willem Dafoe picking whisky on feeling alone, and Indie at Large launching…
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The Ad Age A-List Just Became an Indie Affair — and a Golden Retriever Is Helping Close Brand Deals
Indie Spin: The one with three "Agency of the Year" designations, a road safety campaign from Northern Ireland that lands…
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Bacon-Scented Scratch Tickets and the Collective Search for Realness
Indie Spin: The one with anti-trends, scam-prevention pies, and why the commission model keeps getting called out.
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Partners + Napier Debuts Vivid First Campaign for Royal Caribbean
It's time for big time
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Data, Disruption, and the Changing Talent Landscape
Indie Spin: The one with pharma breakthroughs, industry transformation insights and Bradley Cooper
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‘None of Us Want a Photo Shoot Pushing a Watermelon Out of a Keyhole.’ Getting Real About Women’s Healthcare
Partners + Napier had no time for the usual BS for Maimonides Health
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Giant Spoon Drops 100 Million Players Into Google’s Loyalty Program
Indie Spin: The one with gaming platform takeovers, algorithmic rebellion, and 75-year research legacies
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The Billboard That’s 98% Empty (On Purpose)
Indie Spin: tiny chaos campaigns, pro bono legal clinics for broke artists and the glass box approach to pharma compliance
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High Schoolers Visit Agencies and Deliver Unfiltered Truth
This Indie Spin features honest agency assessments, DB Breweries' temperature-based telephony, and Sturgis trying desperately to be young again
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Indie Spin: It’s Not Detergent, It’s Sauce
Plus, ownership evolution, award-winning work, and agencies putting purpose into practice
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#11 | Top 40: Design | Elevating the Tasting Experience
Gilded, gorgeous, and grape-forward from Partners + Napier
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#39: Partners + Napier for Maimonides Health
My Bkln. My Care. Maimonides.