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    Tag: Raindrop

    A silhouetted figure holds up a megaphone before a colorful crowd and abstract background with a red sun and yellow spotlight.

    IndieHQ Members Show Up Big Across the 2026 Small Agency Awards

    31 IAN members are among Ad Age's 2026 winners — a category-by-category roll call.
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    Indie Agency News Team July 23, 2026
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    A worn brown vintage suitcase with a textured surface and metal clasps sits on green grass, as if left behind at empty auctions.

    Indie Bombshells, Empty Auctions, and a Stanchion Pad With Opinions

    Indie Spin: The one with the Cannes villa takeover, ChatGPT's wide-open ad auction, and a butter sommelier on the payroll.
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    Indie Agency News Team June 16, 2026
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    A close-up of a spinning vinyl record

    A Glacier You Can Play, a Fish You Can Mourn, and a Museum of Everything Left in Ubers

    Indie Spin: The one with the ice vinyl, the Lizzo jingle, and 23 awards in China.
    editorialindieagency-news
    Indie Agency News Team June 5, 2026
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    A group of silver and blue trophies, reminiscent of LEGOLAND Coaster design, are displayed on a table outdoors, with droplets of water visible on their surfaces.

    When Indie Agencies Sweep Awards Season, Then Send LEGOLAND Coaster Reactions to the Edge of Space

    Indie Spin: The one with a Grand Clio for Grindr, Lionel Messi in six months, and a Jeep origin story.
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    Indie Agency News Team May 15, 2026
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    Assorted colorful gummy candies displayed in metal trays, with plastic tongs placed on top for serving—like a scene from cinematic shopping lists where candy-crushed arenas tempt every sweet tooth.

    Candy-Crushed Arenas, Cinematic Shopping Lists, and the 39% of Agency Contracts That Forgot About AI

    Indie Spin: The one with the anti-nicotine campaign terrifying the internet, the feature-length hot sauce film, and the metric that isn't the flex you…
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    Indie Agency News Team April 10, 2026
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    A close-up of carved black chess pieces, including a knight, rook, bishop, and pawns, positioned on a chessboard.

    Horse-Powered Travel Planners and Other Reasons the Indie World Doesn’t Do Boring

    Indie Spin: The one with predictive creator math, a Kentucky Fried three-peat, and a zombie game announcement nobody saw coming.
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    Indie Agency News Team April 7, 2026
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    Yellow rotary dial telephone on a wooden desk, its coiled black cord ready for action—a retro choice perfect for Complaint Hotlines or a quirky Gen Z Toothpaste ad, with labeled buttons in the center of the dial.

    Complaint Hotlines and Gen Z Toothpaste

    Indie Spin: The one with a presidential complaint hotline, an Amsterdam expansion, and AI that's quietly judging your operations.
    kob
    Kyle O'Brien February 24, 2026
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    A dense cluster of green mint leaves with serrated edges and textured surfaces fills the frame, evoking the essence of Business Mints and a sense of traditional loyalty.

    Business Mints, Quiet Mutinies, and the Death of Traditional Loyalty

    Indie Spin: The one with post-game analysis, AI recruiting shifts, and strategists reclaiming their humanity.
    kob
    Kyle O'Brien February 13, 2026
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    A clear quartz crystal sphere sits on a white surface, its internal fractures reflecting light—an inspiring piece for craft enthusiasts and creator economies alike.

    Indie Spin: The one with AI guardrails, creator economies, and why craft just became the new flex

    Indie Spin: The one with prediction markets, agentic AI creative directors, and the death of free spec work
    kob
    Kyle O'Brien February 6, 2026
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    A football player in a maroon uniform tackles a player in white and red, bringing him down to the field—a dramatic moment that echoes the intensity seen in Super Bowl Sermons.

    Super Bowl Sermons and the Death of Discount Culture

    Indie Spin: The one with protein theology, AI litigation, and the quiet extinction of "sale" stickers
    kob
    Kyle O'Brien January 30, 2026
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    Trophy with laurel wreath

    Animation Wishes, Spaghetti Westerns, and the New Math on Customer Loyalty

    Indie Spin: The one with creative ambition meeting smart platforms, cultural participation that actually works, and some genuinely impressive data poi…
    kob
    Kyle O'Brien January 27, 2026
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    3D figure holding a large magnifying glass with an orange handle, representing consumer search or Google, standing on a white background.

    37% of Consumers Now Start With AI, Not Google

    Indie Spin: The one with search's quiet revolution, beer made from rescued bread, and the performance enhancers Canadian athletes actually need.
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    Kyle O'Brien January 16, 2026
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    Illustration of a gray stopwatch with a red hand pointing between 1 and 2

    When TikTok Comments Become National Campaigns, and Other Signs Indies are Moving Faster Than Ever

    Speed wins. That’s the pattern emerging from Indie Agency News members this week—not just moving fast, but moving decisively when cultural moments demand it. Joybyte…

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    Indie Agency News Team November 13, 2025
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    A white arrow pointing upward is centered on a plain, light gray background, symbolizing growth and progress in key business metrics.

    Measurement That Moves the Needle (And Other Things That Shouldn’t Be This Hard)

    Indie Spin: The one with conviction metrics, swicy culture, and the surprising ROI of treating different brands differently
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    Indie Agency News Team October 11, 2025
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    Claude, for PrettyLitter

    PrettyLitter Launches Warm, Fuzzy & Humorous Campaign by Raindrop

    The spots star an iconic feline actor and focuses on cat health
    editorialindieagency-news
    Indie Agency News Team October 1, 2025
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    A man with a beard and mustache smiles at the camera, holding a microphone. Text on the image reads: Bold Creative Wins Where Budgets Cant. Jacques Spitzer of the creative agency that scales billion-dollar brands.

    Why This Creative Agency Turns Down 99% of Clients (And Still Scales Billion-Dollar Brands

    Jacques Spitzer from Raindrop breaks down the selective strategy behind Dr. Squatch's $1.5B exit on the Operators Podcast
    editorialindieagency-news
    Indie Agency News Team August 14, 2025
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