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    Tag: Standard Practice

    A child eats at a table with a bowl and glass of milk while another looks in through the window. Text reads: 1 in 5 kids in America faces hunger. Standard Practice presents this Hunger PSA to highlight a widespread issue.

    Standard Practice Rewrites the Hunger PSA

    A Boulder indie, a donated Bob Dylan track and a hunger-free American summer
    editorialindieagency-news
    Indie Agency News Team July 6, 2026
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    Assorted colorful gummy candies displayed in metal trays, with plastic tongs placed on top for serving—like a scene from cinematic shopping lists where candy-crushed arenas tempt every sweet tooth.

    Candy-Crushed Arenas, Cinematic Shopping Lists, and the 39% of Agency Contracts That Forgot About AI

    Indie Spin: The one with the anti-nicotine campaign terrifying the internet, the feature-length hot sauce film, and the metric that isn't the flex you…
    editorialindieagency-news
    Indie Agency News Team April 10, 2026
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    A bearded man wearing glasses, a cap, and a red shirt with blue suspenders smiles during a video call, possibly discussing client logos. The name David Schiff appears in the bottom left corner.

    They Wrapped Client Logos on a Demolition Derby Car and Destroyed Them on Purpose

    Standard Practice bought a '92 Cutlass, named it Traffic Driver, and took "creating impact" to a new level
    editorialindieagency-news
    Indie Agency News Team November 23, 2025
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    A French Bulldog wearing a yellow WOW sweater sits on a table with its front legs raised and spread apart, as if showing off the next step in dogs evolution—imagine Dogs with thumbs ruling the world in this blue indoor setting.

    If Dogs Had Thumbs, They’d Rule the World. Meet the One Trying

    Standard Practice goes all-in on Wowzer for WOW! Internet, proving that sometimes the weirdest ideas are the most beloved
    editorialindieagency-news
    Indie Agency News Team June 27, 2025
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    Two adults stand in a modern Clayton Homes kitchen holding a baby, with a dining area and large plant visible in the background—a standard practice for making family memories at home.

    #29: Standard Practice for Clayton Homes

    Bringing home ownership to more people
    zanger
    Doug Zanger October 22, 2024
    Downtown cityscape at sunset with brick buildings, mountain backdrop, and a stylized sp logo in the sky. Text reads: Meet an Indie Agency—where Standard Practice redefines creativity. INDIE AGENCY NEWS.

    Meet an Indie Agency: Standard Practice

    Our 100th agency member breaks down their story
    zanger
    Doug Zanger September 1, 2024
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    Building the Global Home for Independent Agencies

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