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Featured Super Nice
Filterbuy’s Air Filter Ad Starts Normal. Then It Gets Gloriously Unhinged
PDA's national push for the brand opens as a tidy home-care ad. By the end there's a moose in the doorway and some amorous bunnies in the bedroom
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A Flying Suitcase, a Beer Named After an Album, and the Weekend the Ballot Closes
Indie Spin: The one with Wrong Guard, a 42% CPM drop, and a hot air balloon shaped like luggage.
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A 55-Year-Old Fitness Icon Just Hired a Much Younger Agency
Jazzercise names Atlanta indie Super Nice its creative partner to reach the next generation of members
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The Night the Indies Cleaned Up (and a Jeep for Anyone Named George Washington)
Indie Spin: The one with a National Hot Dog Day trophy, a curl crush that broke 4.8 million views, and…
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IndieHQ Members Show Up Big Across the 2026 Small Agency Awards
31 IAN members are among Ad Age's 2026 winners — a category-by-category roll call.
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The World Cup Ate Everyone’s Marketing Plan (and Google Ate Their Search Traffic)
Indie Spin: The one with a barbell strategy, a fuzzy yellow insurance puppet, and 16,231 comments run through an AI.
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Mac & Cheesecake, Subservient Ghostface, and the Death of the Keyword
Indie Spin: The one with a Grand Effie, a trip to Ibiza, and Google's first dip below 50%.
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Record Players, Mob Bosses, and AI’s Privilege Problem
Indie Spin: The one with nuclear submarine vodka, a fake construction site in Soho, and 83.6% of shoppers who can't…
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Alien Holograms, Spaghetti Westerns, and a 90-Year-Old Party Expert
Indie Spin: The one with the six-peat, the cold beer obsession, and the tomato takeover.
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AI Agents Predicting Super Bowl Spots and Other Contemporary Agency Concerns
Indie Spin: The one with agentic creative teams, AI-only social networks, and what happens when Bridgerton meets Facebook Marketplace.
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Super Nice Collaborates with Artists for Lenovo’s New Global Campaigns
The efforts champion the spirit of creators and small businesses
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Super Nice Proves Kindness Is a Competitive Advantage
This Atlanta agency led by former VML CCO Jared Kozel is winning Delta, Kickstarter and more by leading with empathy…
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Search Evolution and Creative Culture Wars: When Indies Question Everything
Indie Spin: The one with AI-SEO bubble warnings, animated taco partnerships, and culture shift strategies
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Bean Bag Chairs and Eight-Week Campaign Turnarounds
Indie Spin: The one with Chipotle-branded furniture, press card rejections, and AI-generated human stories
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$32 Billion Milestones, Viral Campaigns and the Operations Behind Impact
Indie Spin: The one with influencer marketing billions, WNBA valuations, and the frameworks behind viral success
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When 8 Slices of Pizza Beat 8 Slices of Burger (And Other Indie Math That Adds Up)
Indie Spin: The one with Domino's dismembering burgers, indies calling BS on sacred cows, and 400 million people learning about…
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When Indies Turn Trade Show Dirt Into Digital Gold
Indie Spin: The one with AI-powered storytelling, actual mine site soil, and a $50K dog executive
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When Your Agency Name Becomes Destiny (And Other Cosmic Alignments)
Indie Spin: The one featuring destiny-fulfilling agency names, the one-third workplace problem and Argentinian expansion