A 55-Year-Old Fitness Icon Just Hired a Much Younger Agency
Jazzercise names Atlanta indie Super Nice its creative partner to reach the next generation of members
Tag: Super Nice
The Night the Indies Cleaned Up (and a Jeep for Anyone Named George Washington)
Indie Spin: The one with a National Hot Dog Day trophy, a curl crush that broke 4.8 million views, and the arrival of "Indie 2.0."
IndieHQ Members Show Up Big Across the 2026 Small Agency Awards
31 IAN members are among Ad Age's 2026 winners — a category-by-category roll call.
The World Cup Ate Everyone’s Marketing Plan (and Google Ate Their Search Traffic)
Indie Spin: The one with a barbell strategy, a fuzzy yellow insurance puppet, and 16,231 comments run through an AI.
Mac & Cheesecake, Subservient Ghostface, and the Death of the Keyword
Indie Spin: The one with a Grand Effie, a trip to Ibiza, and Google's first dip below 50%.
Record Players, Mob Bosses, and AI’s Privilege Problem
Indie Spin: The one with nuclear submarine vodka, a fake construction site in Soho, and 83.6% of shoppers who can't tell your brand apart.
Alien Holograms, Spaghetti Westerns, and a 90-Year-Old Party Expert
Indie Spin: The one with the six-peat, the cold beer obsession, and the tomato takeover.
AI Agents Predicting Super Bowl Spots and Other Contemporary Agency Concerns
Indie Spin: The one with agentic creative teams, AI-only social networks, and what happens when Bridgerton meets Facebook Marketplace.
Super Nice Collaborates with Artists for Lenovo’s New Global Campaigns
The efforts champion the spirit of creators and small businesses
Super Nice Proves Kindness Is a Competitive Advantage
This Atlanta agency led by former VML CCO Jared Kozel is winning Delta, Kickstarter and more by leading with empathy and world-class creative
Search Evolution and Creative Culture Wars: When Indies Question Everything
Indie Spin: The one with AI-SEO bubble warnings, animated taco partnerships, and culture shift strategies
Bean Bag Chairs and Eight-Week Campaign Turnarounds
Indie Spin: The one with Chipotle-branded furniture, press card rejections, and AI-generated human stories
$32 Billion Milestones, Viral Campaigns and the Operations Behind Impact
Indie Spin: The one with influencer marketing billions, WNBA valuations, and the frameworks behind viral success
When 8 Slices of Pizza Beat 8 Slices of Burger (And Other Indie Math That Adds Up)
Indie Spin: The one with Domino's dismembering burgers, indies calling BS on sacred cows, and 400 million people learning about clean water
When Indies Turn Trade Show Dirt Into Digital Gold
Indie Spin: The one with AI-powered storytelling, actual mine site soil, and a $50K dog executive
When Your Agency Name Becomes Destiny (And Other Cosmic Alignments)
Indie Spin: The one featuring destiny-fulfilling agency names, the one-third workplace problem and Argentinian expansion