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Featured Wondersauce
Filterbuy’s Air Filter Ad Starts Normal. Then It Gets Gloriously Unhinged
PDA's national push for the brand opens as a tidy home-care ad. By the end there's a moose in the doorway and some amorous bunnies in the bedroom
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Spiral Loaves, Quarterback Slides and a Beer That Books Your First Therapy Session
Indie Spin: The one with the quarterback's wife, the toilet ad space, and the 84% jump.
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The 96th Percentile Is Getting Crowded
Indie Spin: The one with fourteen Adweek entries, a pizza built for one, and a brand memorability score.
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A Spokestrout, a Cat Named Mittens, and Ten Indies on the Inc. 5000
Indie Spin: The one with a fish who finally got the mic, 589 million hours of Canadian TV, and an…
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How a Joke About a Giant Juicer Ended Up in MoMA
Indie Spin: The one with permanent collections, Cannes cheat sheets, and a very pink dumpster.
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One Show Pencils, a Whisky With No Tasting Notes, and a Coalition Heading to Cannes
Indie Spin: The one with Rethink's 29 Pencils, Willem Dafoe picking whisky on feeling alone, and Indie at Large launching…
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Where Not to Use AI Is the Real Decision
Wondersauce co-founder John Sampogna says agencies are pouring their best hours into the wrong AI work