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    Tag: WorkInProgress

    Three trophies—gold, silver, and bronze—are displayed on a white podium labeled 1, 2, and 3, signifying first, second, and third place awards—a scene reminiscent of the competitive spirit found in indie games.

    The Night the Indies Cleaned Up (and a Jeep for Anyone Named George Washington)

    Indie Spin: The one with a National Hot Dog Day trophy, a curl crush that broke 4.8 million views, and the arrival of "Indie 2.0."
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    Indie Agency News Team July 24, 2026
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    A silhouetted figure holds up a megaphone before a colorful crowd and abstract background with a red sun and yellow spotlight.

    IndieHQ Members Show Up Big Across the 2026 Small Agency Awards

    31 IAN members are among Ad Age's 2026 winners — a category-by-category roll call.
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    Indie Agency News Team July 23, 2026
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    A sub sandwich with lettuce, ham, cheese, tomato slices, and mayonnaise on a hoagie roll sits against a white background, resembling the classic look of Submarine Spots.

    Fifty Submarine Spots, One Yellow Pencil, and a Camcorder Full of BuzzBallz

    Indie Spin: The one with humor pencils, human taxidermy, and Tim and Eric in a basement.
    editorialindieagency-news
    Indie Agency News Team May 22, 2026
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    Coffee cup

    Back-to-Back Iridium, a Coffee Truck That Recruited 500 Doctors, and the Quiet Death of the 80/20 Rule

    Indie Spin: The one with the seven-meter chili pepper, Mike Perez's million-citation analysis, and a vinyl record about a faucet collection.
    editorialindieagency-news
    Indie Agency News Team May 1, 2026
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    Assorted colorful gummy candies displayed in metal trays, with plastic tongs placed on top for serving—like a scene from cinematic shopping lists where candy-crushed arenas tempt every sweet tooth.

    Candy-Crushed Arenas, Cinematic Shopping Lists, and the 39% of Agency Contracts That Forgot About AI

    Indie Spin: The one with the anti-nicotine campaign terrifying the internet, the feature-length hot sauce film, and the metric that isn't the flex you…
    editorialindieagency-news
    Indie Agency News Team April 10, 2026
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    A close-up of carved black chess pieces, including a knight, rook, bishop, and pawns, positioned on a chessboard.

    Horse-Powered Travel Planners and Other Reasons the Indie World Doesn’t Do Boring

    Indie Spin: The one with predictive creator math, a Kentucky Fried three-peat, and a zombie game announcement nobody saw coming.
    editorialindieagency-news
    Indie Agency News Team April 7, 2026
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    A large crowd of people holding golden retrievers stands under a Welcome to Golden archway in a city street, with mountains visible in the background, celebrating an Indie Affair.

    The Ad Age A-List Just Became an Indie Affair — and a Golden Retriever Is Helping Close Brand Deals

    Indie Spin: The one with three "Agency of the Year" designations, a road safety campaign from Northern Ireland that lands harder than most, and why th…
    kob
    Kyle O'Brien March 10, 2026
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    A clear quartz crystal sphere sits on a white surface, its internal fractures reflecting light—an inspiring piece for craft enthusiasts and creator economies alike.

    Indie Spin: The one with AI guardrails, creator economies, and why craft just became the new flex

    Indie Spin: The one with prediction markets, agentic AI creative directors, and the death of free spec work
    kob
    Kyle O'Brien February 6, 2026
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    Trophy with laurel wreath

    Animation Wishes, Spaghetti Westerns, and the New Math on Customer Loyalty

    Indie Spin: The one with creative ambition meeting smart platforms, cultural participation that actually works, and some genuinely impressive data poi…
    kob
    Kyle O'Brien January 27, 2026
    0 Comments
    A woman with mechanical gears and tubes integrated into her neck and head, evoking a human-robot hybrid embodying AI and human creativity, with a serious facial expression.

    Indies Double Down on Being Human While AI Rewrites the Rules

    Indie Spin: The one with 100+ predictions, AI agents, and Jonas Brothers taking on algorithm clutter.
    editorialindieagency-news
    Indie Agency News Team January 8, 2026
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    Illustration of a gray stopwatch with a red hand pointing between 1 and 2

    When TikTok Comments Become National Campaigns, and Other Signs Indies are Moving Faster Than Ever

    Speed wins. That’s the pattern emerging from Indie Agency News members this week—not just moving fast, but moving decisively when cultural moments demand it. Joybyte…

    editorialindieagency-news
    Indie Agency News Team November 13, 2025
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    Three adults with lanyards stand outdoors in front of a school building, two engaged in conversation about Sideline Service and ways to ease Phone Switching Anxiety.

    Phone Switching Anxiety Meets Sideline Service

    WorkInProgress shows Boost Mobile making carrier transitions seamless
    zanger
    Doug Zanger September 25, 2025
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    A purple and blue bean bag chair with a spotted pattern sits on a plain white background.

    Bean Bag Chairs and Eight-Week Campaign Turnarounds

    Indie Spin: The one with Chipotle-branded furniture, press card rejections, and AI-generated human stories
    editorialindieagency-news
    Indie Agency News Team August 26, 2025
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    A cartoon girl with long hair stands against a blue textured background, frowning and pressing her lips together in consumer skepticism while appearing deep in thought.

    Consumer Skepticism and $40M Product Placements: When the Data Gets Uncomfortable

    Indie Spin: The one with AI anxiety, product placement windfalls, and the quiet power of authentic connection
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    Indie Agency News Team August 13, 2025
    0 Comments
    Two men, Doug Zanger and Kyle OBrien, speak into microphones during a virtual interview for Ad Ages Small Agency Toronto Report, each with a different scenic background and wearing headphones. INDIE branding is visible in the corner.

    The Toronto Report: A Big Week at Ad Age Small Agency

    Ad Age's Small Agency Conference wrapped up in Toronto with IAN members claiming 40% of all awards
    zanger
    Doug Zanger August 6, 2025
    0 Comments
    A cartoon pizza slice and burger, both with arms and legs, face off in a boxing ring wearing gloves, ready for an epic Indie math showdown.

    When 8 Slices of Pizza Beat 8 Slices of Burger (And Other Indie Math That Adds Up)

    Indie Spin: The one with Domino's dismembering burgers, indies calling BS on sacred cows, and 400 million people learning about clean water
    zanger
    Doug Zanger August 5, 2025
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