Featured YPR

A Rochester Agency Took Its Founder’s Name and Made It a Mindset

Partners + Napier is now Napier. Courtney Cotrupe and Rob Kottkamp on grit, wit, waking sleeping giants and working a little harder.

A 300-Year-Old Vampire Finally Lands His First Brand Deal

October 7, 2026

Indie Spin: The one with a steamy shower reminder, a dating show about wardrobes, and a donation counter that counted…
Grocery Store Receipts, a Rain-Soaked Sword Fight, and the Case for Being a Shark

August 25, 2026

Indie Spin: The one with an 83% valuation jump, a DP who jumped into Lake Arrowhead, and the ballot that…
The Founder Who Swore on His Mum’s Life to Sell You a Refurbished Phone

July 14, 2026

Indie Spin: The one with a mum's-life warranty, a Gen Z mirror, and a pickleball team renamed "The Fibes."
Cerulean’s Second Coming, Bruce the Goat, and a Mountain of Pencils

April 21, 2026

Indie Spin: The one with a Green Mountain goat, CMOs as first responders, and Gen Z's split verdict on kids.