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What Do You Mean You’re Not an Agency?
Shops are eschewing the label to stand out. Is it working?
To be, or not to be…an agency? That is the question.
A recent Ad Age article declared that “agency” had become the industry’s new dirty word, citing a trend toward shops using terms such as “creative solutions” and “consultancies” to differentiate themselves from the tens of thousands of competitors in an increasingly crowded market.
In this episode of #IndieThinking, UNCOMMON founder, Howard Moggs, joins IAN to talk about why that is, what the pros and cons are for doing so, and why it’s become a necessary tool of distinction as marketers seek out the right shop to partner with to meet their brand’s specific needs.
Will it lead to outrageous fortune…or a sea of troubles?
Tune in and find out (and pat yourself on the back if you caught the reference)!
In this episode of #IndieThinking, we discuss:
- A brief history of agencies not calling themselves agencies
- The arguments for and against calling an agency … an agency
- Why positioning matters more than ever
- Marketers choosing agencies and why a sharp point of view is critical
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