The Originality Tax: Why Instagram’s New Update Is A Bill For Imitators
The new algorithm is a foreclosure on the imitation-first model.
Indie Thinking
Indie Agency News members share their best ideas and thought leadership
Walt Geer Jumps From VML Into What’s Next
After six years he is taking his time on what comes next — and making the case for feeling, nuance and a braver industry
The 15% Tax: Why A&G Declared Independence From the Hour
Andrew Graff argues that hourly billing quietly drains agency energy — and that indies, not holding companies, have the leverage to end it
The 4As CEO Explains How the Organization is Rebuilding Itself in Public
A year into the job, Justin Thomas-Copeland is turning a century-old trade body into a service platform with agentic tools, a GenJam for creatives and a ‘4As in your pocket’
Klick Health Acquires Oxford PharmaGenesis in Life Sciences Power Move
The deal pushes Klick to 12 offices and over 500 advanced degree holders, deepening oncology, rare disease and market access work
2 Indies, 1 island: Ardmore Backs Bonfire
The Belfast group takes a stake in a Dublin original and opens the door to all-island scale
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