Introducing BrandAPI: A New Way to Think About Find-ability in the Agentic Age
The BrandAPI is a concept, not a thing you build.
Indie Thinking
Indie Agency News members share their best ideas and thought leadership
Your :15 Is Playing to an Empty Couch
AI-generated search answers have ended the paid placement journey before the first impression and killed publisher revenue. It’s time to be more strategic. By Jeremy Cobb, VP of Digital Platforms at H/L
The Originality Tax: Why Instagram’s New Update Is A Bill For Imitators
The new algorithm is a foreclosure on the imitation-first model.
Walt Geer Jumps From VML Into What’s Next
After six years he is taking his time on what comes next — and making the case for feeling, nuance and a braver industry
The 15% Tax: Why A&G Declared Independence From the Hour
Andrew Graff argues that hourly billing quietly drains agency energy — and that indies, not holding companies, have the leverage to end it
The 4As CEO Explains How the Organization is Rebuilding Itself in Public
A year into the job, Justin Thomas-Copeland is turning a century-old trade body into a service platform with agentic tools, a GenJam for creatives and a ‘4As in your pocket’
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