Good Brief! PB& + Space Needle and Chihuly Gardens and Glass

We’re splitting up Indie Thinking a little. After you watch Kyle O’Brien and Noble People at 9:30 a.m. Pacific, get a little coffee, water … whatever works … and join us for a conversation with PB& and Space Needle and Chihuly Garden and Glass.

Britt Fero and Randy Cote break down how the partnership started and why the brief/RFP mattered so much in the process. Britt explains why it was a great brief and how it sets the tone for building smart work for the Seattle icons and a rewarding partnership.

We also touch on how the strategy and creative media will continue to evolve as the Space Needle celebrates a huge milestone. Plus, we learn how Chihuly fits into the brilliant mix of Seattle must-dos and a ton more.