Show Off: Indies Defying Gravity

But like, in a spacey way, not a witchy way.

This week’s Show Off is a double feature, showcasing new work from our network over the past two weeks. Take a tour of the latest in this astronomical display of indie excellence.

If you’re a member, tell us about your latest work here to be featured in the coming weeks. Not a member yet? Start here.

INNOCEAN for Hyundai

We’ll begin among the stars (and stay there for the duration of this orbit, just in a less literal way). Hyundai’s IONIQ 9 gets the space-age treatment and in this out-of-this-world work. 

Zambezi for LBL Financial

For more stellar creative that’s a little more down-to-earth, Zambezi kicks off its work for the brand (and the first-ever consumer-focused work for the brand) with a bit of greenery and Anna Kendrick.

Tim Nudd has the story over at AdAge.

Barrett Hoffher for True Colors United

True Colors United, which addresses homelessness among LGBTQIA+ people, has a new brand identity for its flagship event, True Colors Week, courtesy of Barrett Hoffher.

Highdive for Jeep, KFC, et al.

Lots of great work coming out from Highdive lately (not that we’re surprised).

First, we go for the throat with an outdoor ad from KFC parked outside McDonald’s Hamburger University taking a shot at its chicken tender prowess.

Next, we have an acrobatic Jeep ad and the latest Mission Impossible film all in one—but with classic appeal.

Last week Highdive dropped some seriously powerful NHL work.

And its video for water filtration company Culligan international reveals the rocky difference between the brand and its competitors.

BUNTIN for Trex

Trex’s longtime AOR created “Trex Vs” to spotlight the brand’s decking and railing across broadcast, digital and social platforms. The work evolves Trex’s brand voice, shifting from lifestyle inspiration to evoke real-life durability and resilience. Read more at LBB.

FUSE Create for Gay Lea Foods

Whipped chocolate cream and espresso martinis? Don’t mind if we do.

XYZ for Ring

Simple and effective, we get a nice comprehensive view of what you can expect from a Ring device.

Crackerjack Communications for Income America

Look at that website glowup!

Planet Propaganda for the Madison Mallards

This is exactly the unhinged, early internet nostalgia that sets our tender hearts aflutter. It’s a Madison Mallards QUACKDOWN.

SRH for Integrative Therapeutics and ChamClad

First up, SRH developed some truly some gold-ribbon work for Integrative Therapeutics.

And the agency worked up a great TV spot for siding org ChamClad.

Public Inc for GROSCHE

Canadian beverage container brand GROSCHE, whose products square up against a certain popular and heavily lampooned brand, is working with Public Inc to invite consumers to swap in their Stanl—er, American-made products, for Canadian alternatives.

Public Inc for Meals on Wheels America

This work for Meals on Wheels is a jolt of dark reality with a dash of hope—just the right tone.

Artemis Ward for Discovery to Impact

Artemis Ward partnered with Discovery to Impact to develop a website design along with the org’s  “Only in Austin” brand platform. The org “works with innovators and industry to bring UT Austin’s groundbreaking research into the market to change the world.” Good work, good cause.

Ardmore for Phoenix Energy

Phoenix Energy helped power the Belfast City Marathon, and Ardmore brought all the encouragement and positivity they needed to this corresponding OOH campaign.

Bakery Agency for Promised Land Dairy

Loving the latest quirky and oh-so-fancy work for Promised Land Dairy—and it scored an AdAge writeup!

Mixed Company Media Group for Portland Opera

Falstaff has been unleashed via OOH. Behold the operatic production in all its billboard glory. 

Funnelbox for the B Beauty Coalition 

Responsible brands unlock the greatest beauty of all. Great work that works for good from Funnelbox.

1stAveMachine for Walt Disney World

The extended director’s cut of this work for WDW unlocks even more magic, seen through the eyes of kids and kids-at-heart.

Yes& for SCORE Mentors

For Small Business Week, Yes& helped this entrepreneurial mentorship program get the word out to future business owners.

Fortnight Collective for Smartwool

This work goes straight to the heart of anyone who has chased an amazing view or uncovered magic on the trail.

Foul Mouth for Tin Can

Dialing back to the days before apps and texting, Foul Mouth helped Tin Can launch the brand around its landline for school-age kids to help rebuild some of those key social skills while keeping it fun.

Uncharted for Trans+ History Week CIC and QueerAF

For the second year, Uncharted and Smarty Pants Consultancy led the Trans+ History Week CIC awareness campaign with QueerAF in the UK across OOH, social and press. Good work, good cause.

Opinionated for VRST

This beat celebrating what makes it “good to be a guy” (in VRST apparel, of course) slaps beyond all expectations.

Good Conduct for The Long Drink Company

We’re enjoying the heck out of the zany local dealership parodies we’ve seen lately, and Good Conduct’s submission for a new Zero Sugar beverage delivers on it just right.

PJX + Firefly for New Era Cap

We love a good hat. Car wraps and hat-shaped digital tops hit the NFL Draft scene courtesy of indie magic.

Quench for Starkist

In its latest work for the tuna brand, the agency resurrects that familiar phrase, “Sorry, Charlie!”