Indie PR Agency Scoreboard
Cannes Lions 2025: When PR Agencies Become Creative Powerhouses
🌟 Indie Agency News Members Leading the Charge
DAY ONE AGENCY
New York’s PR powerhouse showing strength across Titanium, Glass, Outdoor & PR Lions
TOMBRAS
Knoxville agency earning recognition in Health & Wellness and PR Lions
Complete Indie PR Agency Directory
All 18 independent PR agencies tracked across 19 Cannes Lions 2025 categories
Major Players
20+ CreditsStrong Performers
5-19 Credits7 Categories
4 Categories
5 Categories
4 Categories
4 Categories
Active Contributors
2-4 CreditsEmerging Indies
1 Credit EachCategory Distribution
Direct Lions
PR Lions
Media Lions
Outdoor Lions
Social & Creator Lions
Entertainment Lions for Sport
Geographic Distribution
United Kingdom
United States
Australia
Global
Key Insights
🚀 PR Agencies Are Creative Powerhouses
18 indie PR agencies earned 188 total credits across 15 of 19 categories analyzed. This proves PR agencies are no longer just support players but creative leaders, with particular strength in Direct Lions (41 credits).
🌍 Edelman Dominates
Edelman leads with 46 credits across 12 categories, showing extraordinary range. Notably, 28 of these are as lead agency, proving PR agencies can drive creative campaigns, not just support them.
🇬🇧 UK Leads the Way
Half of all indie PR agencies tracked (9 of 18) are UK-based, suggesting the UK market is ahead in recognizing PR agencies as creative forces. The Romans alone earned 34 credits.
✨ Members Making Waves
Indie Agency News members DAY ONE AGENCY and TOMBRAS demonstrate that independent PR agencies can compete at the highest levels, with Day One earning credits across prestigious categories like Titanium Lions.
📊 Beyond PR Lions
While PR Lions saw 26 credits, indie PR agencies earned even more in Direct Lions (41) and Media Lions (25), proving they’re expanding well beyond traditional PR categories.